NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. a third had not.

Benchmark 64

Benchmark NTC Studies NTEN 64

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. About 2% of web visitors provided their email address.

Benchmark 70

Benchmark Studies Money Raise 70

TechImpact

JUNE 6, 2013

One of the many findings of the recent Blackbaud Benchmark Study was the decline in website traffic for nonprofits, which fell 14 percent from 2011 to 2012. Click-through rates for nonprofit emails is likely partly responsible, … Continued The post How to Adapt To Declining Nonprofit Web Traffic appeared first on Tech Impact.

Web 121

Web Benchmark Blackbaud Industry 121

Care2

JANUARY 6, 2012

When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? And when you looked at the results was the abandonment rate high or low? Send new donors a special welcome message.

Online 71

Online Practice Fundraising Rate 71

Care2

APRIL 11, 2013

A few days ago, I reported some of the juicy details from the 2013 eNonprofit Benchmarks Study that was just released showing data from 2012. In my last blog post, I talked about the decline of email and fundraisin g response rates. Mobile Advocacy Nonprofit Benchmark Studies social media'

Facebook 69

Facebook Twitter Benchmark Social Media 69

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. Your constituents now expect to receive relevant and interesting information in every email.

email 48

email Campaign Test Benchmark 48

NetWits

APRIL 26, 2012

In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving. Does your confirmation page and email just regurgitate payment information?

Websites 207

Websites Online Donor Cancer 207

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Team involvement is linked to higher retention rates.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). (It Benchmarks are helpful, but your data is what matters most.

Websites 44

Websites Comparison Analytics Search 44

Connection Cafe

MAY 9, 2013

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Number of emails (and social media posts) per participant. Industry benchmark reports identify how events similar to yours perform in the key performance categories.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Daily Action Rate? A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Tech Soup

APRIL 2, 2012

Getting the Most Out of Your Email Communications. Whether your email marketing program is just getting started or already mature, you need to keep track of key metrics to make sure your email program is performing to its full potential. Lara Franklin. " Local Community Organizers Affinity Group. Claire Sale.

Conference 44

Conference Technology San Francisco Disaster 44

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

JULY 12, 2013

Each time a participant uses online tools to send an email, post a link to their Facebook page or update their fundraising page, your organization has an opportunity to connect with them about their efforts, your mission and the impact they are making. Sending emails? Sharing their fundraising page on their social media sites ?

Online 38

Online Fundraising Metrics Benchmark 38

NonProfit Hub

MAY 12, 2014

In 2013, internet users donated more than any previous year, with online giving up 14% since 2012. The average one-time donation went up as well, from $60 to $68 ($57 via email only), and overall nonprofit website traffic grew 16%. Couple those two facts, and a long donation form could be killing your conversion rate.

Online 55

Online Giving NPO Paypal 55

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44

Connection Cafe

MARCH 30, 2012

Be on the lookout for the Convio 2012 Benchmark Study (coming soon!) that highlights some of these distinct differences—to whet your appetite here are just two that I found interesting: Email inboxes seem to be a lot less cluttered in Canada than in the US. The US open rate is about 18%, in Canada it is almost 30%!

San Francisco 49

San Francisco NTC Canada Stats 49

NTEN

OCTOBER 23, 2012

Also coming up in November is the 2012 Nonprofit Software Development Summit , Aspiration 's "Annual NPTechie Love Fest". GreatNonprofits announced the launch of its "community-sourced" Top-Rated Awards. Sign up to be an attendee or an old person, er, speed catcher. Claim or update your nonprofit and invite reviews to participate.

Award 61

Award Oregon Fundraising New York City 61

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. This global day of generosity began in 2012 and has only grown bigger and bigger with each passing year. Get the guide 2.

Statistics 98

Statistics Giving Fundraising Benchmark 98

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. However, if time does not allow a direct mail piece, focus resources on crafting a dedicated email series. The targeted emails to those who received the letter told the larger story of the campaign.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 25, 2016

The Turnkey study examined 93 programs from 33 organizations between 2012 and 2015. For this reason, participants in retail attractive events redeem their gifts at a much higher rate than retail unattractive participants. Call or email fundraisers when they hit the next level to personally congratulate them.

Program 22

Program Gift Studies Badge 22

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Nonprofits received $17 for every 1,000 email messages delivered.

Benchmark 98

Benchmark Studies Report Advocacy 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. The 2013 eNonprofit Benchmarks Study , conducted by M+R Strategic Services and NTEN , examines data from 55 nonprofits in sectors ranging from rights to environmental issues. This year’s study – the seventh Benchmarks report – analyzes 1.6 RESEARCH STUDIES.

Studies 112

Studies Research Attention Data 112

Connection Cafe

MAY 8, 2012

A couple weeks ago we released our 2012 Online Marketing Nonprofit Benchmark study. To whet your whistle, here are just 10 of the interesting insights this bad boy contains: The median growth rate for online fundraising is 15.8%. For more fundraising goodness, download the full Benchmark study (for free!)

Online 55

Online Fundraising Org Benchmark 55

Connection Cafe

DECEMBER 31, 2013

Back by popular demand was Steve MacLaughlin’s analysis of the 200 email subject lines sent to him from nonprofits between December 1, 2012 and December 31, 2012. Here are some interesting findings, best practices, and the complete list of email subject lines, 200 Email Subject Lines from End of Year Fundraising.

Meme 51

Meme Ideas Content Generation 51

Connection Cafe

JULY 3, 2013

billion dollars in 2012. According to the Online Marketing Benchmark Study for Nonprofits [ Download Now !] Double-digit growth for four years in a row is a pretty amazing fact, but how could it be when nonprofit website traffic and email appeal response rates are on the decline? That might help the skeptic.

Metrics 52

Metrics Online Benchmark Fundraising 52