Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2011
You identify a list of similar organizations and collect specific metrics to compare. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. By the end of 2011, we will increase the number of people who “Like us on Facebook to the median Facebook network or x%.
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