How can nonprofits leverage digital technology to increase giving?
ASU Lodestar Center
APRIL 15, 2020
Social media and online giving both increased six percent between 2010 and 2018. The Humane Society of the United States uses this method to raise funds during and after a major animal rescue operation. The ALS Association raised $115 million from the challenge. On the other hand, direct mail decreased by 26 percent.
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