See3

FEBRUARY 11, 2008

People wouldn’t write the checks or fill out the forms, but they can click and give, just like they click to buy a book or a Pez dispenser or, in 2008, pay their parking tickets. Obama’s inspiration activated people and the internet made it possible to turn that excitement into dollars. 350,000 donors!

Case Study 40

Case Study Studies Online Fundraising 40

See3

NOVEMBER 26, 2007

They understand that an organization, or a campaign, must tell a story to build an audience, and then activate that audience with a compelling call to action. And bravo to the UN Foundation and orgs like it who create terrific pieces that keep web site users engaged and inform supporters of your activities.

Video 40

Video Campaign Chad Contest 40

See3

MARCH 18, 2008

The first session is at 10:30 and is called: A New Tool for Online Campaigns: How to Show, Tell, and Activate with a Video-centric Microsite The second session is at 3:30 and it’s all about online video, it is called: The Age of YouTube: Using Video Online to Reach the Masses We pleased to have a special guest at this session.

Award 40

Award YouTube FAQ Video 40

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

See3

MARCH 12, 2008

Here’s the release: Somerville, MA (PRWEB) March 12, 2008 — Firstgiving, a leader in providing Web-based fundraising services for individuals and charities, today announced the ability for its users to add YouTube™ video and Flickr photos to their personal Web pages.

YouTube 40

YouTube Video FAQ Charity 40

Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

ASU Lodestar Center

JUNE 10, 2011

Yesterday, they published the list of organizations that have lost their exemption from paying income tax due to failure to file required reports in 2007, 2008, and 2009. The "Fall Festival" advertised on their homepage is for 2008, and the "events" link opens up to a May 2009 calendar. Long overdue, the IRS finally pulled the trigger.

Research 92

Research Arizona Arkansas Phoenix 92

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

AUGUST 26, 2008

Maureen McGregor is theE-activism Director at Oceana. Copyright © 2008, Care2.com Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. She spent three years onthe Greenpeace web team before moving on to Oceana.

Social Media 28

Social Media Advocacy South Carolina email 28

See3

FEBRUARY 22, 2008

I saw lots of questions about this on the PX list and elsewhere and thought to myself, these poor suckers, they are going to spend lots of time putting this together, will get little response, and people like Beth — with big and active networks — will eat their lunch. They don’t have a chance.

America 40

America Challenge Cambodia Giving 40

See3

FEBRUARY 11, 2008

Tensions remain between making a profit and alienating Facebook’s users, who the company says total about 64 million worldwide (MySpace has an estimated 110 million monthly active users). One thing I have learned about the Internet is the persistence of information. Once it goes up, it’s up.

Facebook 40

Facebook FAQ Myspace Yahoo 40

Care2

JUNE 4, 2009

This webinar features Misty Meeks, Online Communications Manager at World Society for the Protection of Animals- Canada , and Robyn Erler, Manager of Activism Marketing at Care2. Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com Thank you for beig so Generous.

Social Media 28

Social Media Advocacy Media Social 28

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Copyright © 2008, Care2.com O) Thanks Hollis! Post a Comment | by Share Article in Cause Marketing Reader Comments There are no comments for this journal entry. All rights reserved.

Social Media 28

Social Media Advocacy Case Study Report 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

NOVEMBER 2, 2007

Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2s civically active members to send emails to their senators in support of the treaty. July 6, 2009 | Anwalt Copyright © 2008, Care2.com This is a huge step forward for ocean conservation and international law.

Law 28

Law Social Media Advocacy Case Study 28

Care2

JULY 26, 2007

I agree with Beth that a dollar value alone cant determine whether using online social networking is a worthwhile activity, which is why Ive also included time and geek knowledge in my formula. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

I agree with Beth that a dollar value alone cant determine whether using online social networking is a worthwhile activity, which is why Ive also included time and geek knowledge in my formula. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JUNE 21, 2007

” The Solution: In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

NOVEMBER 27, 2006

60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? November 29, 2006 | Qui Diaz Copyright © 2008, Care2.com » Monday Nov 27 2006 How can nonprofits make money off of this? Id love to know if there are companies who would do this for free for nonprofits.

Social Media 28

Social Media Money Advocacy Case Study 28

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

JUNE 13, 2009

“Facebook users with 500 friends actively follow the news on only 40 of them, communicate with 20, and keep in close touch with about 10. According to Facebook’s own data, the 55-to-65-year-old age groups activity has declined over the past couple months, some 651,080 of those users have quit Facebook. All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

MAY 8, 2009

So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com The concept of “build it and they will come” does not work. All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JANUARY 15, 2009

by age, interest, activism level). You can get a feel for some relevant patterns by tracking (say) responses to appeals for simple online activism efforts. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com Give Options: Offer subscribers a web version of your e-newsletter. All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 20, 2009

girlsincchatt ) and I ( @adrienneroyer ) are active on Twitter so we sent regular tweets about it. February 20, 2009 | David Morton Copyright © 2008, Care2.com I followed with a post to our blog , Facebook pages, Twitter and an email blast. Both John ( @jehawbaker ), Chattarati ( @chattarati ), Girls Inc.( on Friday Feb.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 3, 2008

I agree with Beth that a dollar value alone cant determine whether using online social networking is a worthwhile activity, which is why Ive also included time and geek knowledge in my formula. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending. It was great to connect with you in person and to share ideas about how citizen journalism impacts our work. All rights reserved.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

60) Search « Cultivate, Educate or Activate? May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending. It was great to connect with you in person and to share ideas about how citizen journalism impacts our work. All rights reserved.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

MARCH 13, 2009

Upgrading to Open Source Government When: Monday, March 16th from 3:30 pm - 4:30 pm: Room Hilton D Description: The 2004 and 2008 campaigns use of collaborative tools, blogs and social networking have shown citizen activism and online communities can wield powerful influence. Whitehouse.gov 2.0: All rights reserved.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

AUGUST 16, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

APRIL 26, 2007

Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. But at its best, mobile activism and advocacy offers the potential for great interaction, much more personal communication with supporters, and gobs of viral potential. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

JULY 14, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

AUGUST 17, 2007

The Solution: To help achieve this ambitious plan, MFCN turned to Care2, mostly because MFCN already had succeeded in recruiting 4,000 of its most loyal online activists through a customized campaign targeting Care2’s millions of civically-active members. Copyright © 2008, Care2.com All rights reserved.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

MARCH 27, 2009

The interesting thing about this effort is that it’s not campaign-based, or a spurt of activity for a defined period of time, but actually an ongoing relationship that can continue to build over the long term, again defined by what is valuable to their supporters. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31