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How to Improve Fundraiser Retention

NonProfit PRO

Research going back almost two decades has shown disturbingly high turnover rates and low morale plague fundraising professionals. For this reason, Greg Warner, CEO and founder of MarketSmart, shared four practical recommendations for raising retention rates.

Retention 244
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Nonprofit Donor Retention 101: Always Do This

Bloomerang

It’s also the number one reason you’re raising less money than you could. When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. People give.

Retention 110
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5 takeaways from the Fundraising Effectiveness Project’s 2023 data

Candid

The Q4 2023 Quarterly Fundraising Report , released in April, found significant year-over-year declines across all metrics for 2023, including the number of donors, total dollars raised, and retention rates. of dollars raised—significantly lowered the total. of total dollars raised. of total dollars raised.

Data 111
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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . The Donor Retention Crisis—and Why It Matters. whereas the new donor retention rate was 19.3%.

Retention 113
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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. To do so, we recommend sharing the extensive research on the effectiveness of this fundraising strategy. Refer to the data.

Mail 109
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Retention Strategies for Different Types of Donors from Year End

Qgiv

Now is the time to build and refine your donor retention strategies to ensure that these year-end donors remain engaged and committed to your cause. After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. Donor retention is a core component of a responsive fundraising strategy.

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Prospect Research: 6 Things to Look For in a Potential Donor

The Fundraising Authority

When you implement donor research in your fundraising strategy, you’ll learn more about your existing donors and spot potential major giving opportunities. Need a quick refresher on the fundamentals of prospect research before continuing? Research their board members. Guest Post by: Adam Weinger. Well, it turns out you can!

Research 152