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How to Promote Matching Gifts with the Google Ad Grant

Double the Donation

If your nonprofit is serious about driving more matching gift revenue, it’s time to step up and get creative with your outreach. As one of the most innovative outreach channels, Google Ads might just be the missing piece to your matching gift marketing strategy.

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7 Fundraising Actions Taken by Successful Nonprofits

Nonprofit Tech for Good

Reviewing new donations that have the potential to become recurring gifts. Adding donor support contacts to each campaign. You can also customize your default donation amount for different segments of donors to optimize the average gift size. Offer donation matching to drive urgency and increase gifts in a short time.

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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

Hone in on what you’d specifically like to accomplish through digital marketing, whether that’s recruiting more volunteers, encouraging more people to join your recurring gifts program, or increasing your number of followers on a platform. Create a Google for Nonprofits account. Submit a Google Grant application. Measurable.

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What is Corporate Philanthropy? What Nonprofits Need to Know

Nonprofits Source

This often involves direct donations but can also include in-kind gifts, volunteer time, pro bono services, and other forms of support. Corporate sponsors can offer much-needed donation influxes, whether cash or in-kind gifts. Consumers are also seeking out businesses that promote social good. Greater marketing reach.

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Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

Additionally, you can leverage your website builder to promote fundraising. Consider adding a clickable button with a call-to-action to learn more about your fundraiser or sign up for the corresponding event. Only 0.63% of Google searchers click on results on the second page, giving you very little room for error.

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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

Promote your fundraising events. You can also configure your events to be downloadable to numerous calendar platforms, such as iCloud, Google Calendar, and Outlook. If not, there are many third-party online platforms you can try, such as Google Forms, SurveyMonkey, and Eventbrite. A little self-promotion can go a long way!

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Workplace Giving Software: What Nonprofits Need to Know

Nonprofits Source

How can nonprofits promote workplace giving? Workplace giving software is any digital platform that enables corporate giving programs , such as matching gifts, volunteer grants, and corporate volunteerism. How can nonprofits promote workplace giving? Search a matching gift database.