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The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! Key elements to keep in mind should include: Your logo Color scheme Typography Imagery Brand voice And more! However, that’s ultimately too vague an instruction to likely drive action.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Keep in mind that a digital-first strategy doesn’t mean you give up on personal touches. Keep in mind that you’ve got about 7 seconds to get them to open your message; if they’re busy at the time and don’t click on it, they probably won’t come back. Personalized emails have an average open rate of 18.8%, which is 5.7%

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Matching Donations: A Nonprofit’s Guide to Doubling Impact

DipJar

They often match at a dollar-for-dollar rate, doubling the original donation. You’ll fold matching gifts directly into the online donation process by embedding a search tool into your donation or confirmation page. Recent corporate matching gift technology innovations have simplified the follow-up process even further.

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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

With that in mind, the focus should be on them, not on you or your organization. . Here’s an example: As you can see, the ratio of ego-centric to donor-centric pronouns is an astonishing 18:3. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test.

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How to Engage Donors Effectively with Matching Gifts

Allegiance Group

In fact, research from Double the Donation states that simply mentioning matching gifts in gift appeals results in a 71% increase in response rate and a 51% increase in average donation amount. When available, share donation minimums and maximums, qualifying nonprofits and employees, match ratios, submission deadlines, and more.

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. Consistency will help people remember your message and your cause, which will increase your response rate and your revenue.