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Top 5 Social Media Tactics Every School Should Implement

NetWits

Here’s how some of the top educational institutions are using Facebook to engage, inspire and build lasting relationships with their students and their families ( Includes slides below ). Make your blog the place where you produce original content that’s tailored to your audience. Your home base. Cornerstone.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50
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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. For example, use Twitter lists to track alums and subscribe to their Facebook updates. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

Practice 107
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Getting Insight from Facebook Insight Requires Sense Making Skills

Beth's Blog: How Nonprofits Can Use Social Media

In a recent slide deck on the “ Visualizing the Agency of the Future , Jess3 and Leslie Bradshaw also touch on new work place skills, emphasizing the importance of data visualization. Virtual collaboration: ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team.

Skills 108