Nonprofits Need to Innovate to Elevate Their Marketing Strategies
NonProfit PRO
APRIL 16, 2024
When it comes to marketing, nonprofits often find themselves at a disadvantage, but unconventional strategies can help boost their reach.
Utilize an Email Marketing Strategy to Drive More Donations
NonProfit PRO
JUNE 13, 2022
When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.
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19 Digital Marketing & Fundraising Research Reports for Nonprofits
Nonprofit Tech for Good
MAY 11, 2023
Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.
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[Webinar] Social Media Strategy for Nonprofits
Nonprofit Tech for Good
DECEMBER 4, 2023
Date: Wednesday, January 24, 2024 Time: 1 pm ET / 10 am PT (2 hours) Cost: $30 (USD) Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Customized for small nonprofits with limited time and financial resources, this two-hour webinar demonstrates how to create and maintain a successful social media strategy.
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The Importance of DEI in Your Marketing and Communications Strategy
NonProfit PRO
APRIL 5, 2022
Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.
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5 Tips for an Ethical Digital Marketing Strategy
NonProfit PRO
NOVEMBER 16, 2022
Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success
Nonprofit Tech for Good
FEBRUARY 26, 2024
By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).
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Year-End Fundraising Marketing Essentials
NonProfit PRO
NOVEMBER 27, 2023
In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.
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New! 2024 Certificate in Social Media Marketing & Fundraising for Nonprofit Professionals
Nonprofit Tech for Good
NOVEMBER 27, 2023
Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit.
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10 Content Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
JUNE 1, 2023
This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.
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[Webinar] Social Media Content Marketing for Nonprofits
Nonprofit Tech for Good
DECEMBER 18, 2023
With a focus on LinkedIn, Facebook, Instagram, and Threads for nonprofits, attendees of this two-hour webinar will learn how to integrate content marketing into their social media strategy and current best practices to increase engagement on social media. Please Note: This webinar will be recorded. There are no refunds.
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands
Nonprofit Tech for Good
MAY 8, 2023
By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. There’s a lot to learn from them about text marketing. Text messages are another valuable tool you should add to your outbound communications strategy!
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Twitter Marketing Best Practices for Nonprofits
NonProfit PRO
AUGUST 15, 2022
Twitter offers countless benefits for nonprofits. However, to enjoy these benefits, you must create a strategy that considers the unique features and qualities of this platform. Read on for seven best practices to adopt to market on Twitter successfully.
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23 Digital Marketing & Fundraising Reports for Nonprofits Worldwide
Nonprofit Tech for Good
MAY 24, 2022
The reports listed below offer much-needed data to help your nonprofit craft its 2022-23 digital marketing and fundraising strategy. For Nonprofits in the United States: 1. 2022 Nonprofit Communications Trends Report :: Download. Published by Nonprofit Marketing Guide. For Nonprofits in Canada: 1.
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New! 2024 Certificate in Social Media Marketing & Fundraising Program Now On-Demand
Nonprofit Tech for Good
FEBRUARY 23, 2024
The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good start Jul7 10, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in January and February 2024.
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide
Nonprofit Tech for Good
SEPTEMBER 5, 2023
By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.
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The Nonprofit Marketing Summit is Back! Aug 22-24!
NonProfit PRO
AUGUST 10, 2023
The year's top Nonprofit Marketing Event is virtual and FREE. Redefine your strategies and leave a mark in the nonprofit world. Exciting news! Dive in from home and connect, learn, and innovate like never before. It's more than an event; it's a movement. Spaces are filling fast, and the energy is contagious. Don't wait!
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[Webinar] Social Media Content Marketing for Nonprofits
Nonprofit Tech for Good
DECEMBER 18, 2023
With a focus on LinkedIn, Facebook, Instagram, and Threads for nonprofits, attendees of this two-hour webinar will learn how to integrate content marketing into their social media strategy and current best practices to increase engagement on social media. Please Note: This webinar will be recorded. There are no refunds.
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Expert Tips On Branding & Marketing Your Nonprofit
NonProfit PRO
APRIL 19, 2022
In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.
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[Recordings] Earn a Certificate in Social Media Marketing & Fundraising
Nonprofit Tech for Good
MARCH 25, 2023
The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts June 28, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in January and February 2023.
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How to Create a Google Ad Grants Strategy That Makes Sense
NonProfit PRO
NOVEMBER 17, 2023
When it comes to marketing, nonprofits constantly have to balance broad outreach with limited resources. In this guide, I’ll discuss four focus areas of your Google Ad Grants strategy. One way to accomplish this is by leveraging Google Ad Grants.
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Report Reveals How Nonprofits Seek to Address the Marketing Technology Gap in 2023
NonProfit PRO
JANUARY 19, 2023
TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report, which reveals the strategies used by over 100 nonprofits in 2022 and their plans for improvement in 2023.
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[Recordings] Earn a Certificate in Digital Marketing & Fundraising
Nonprofit Tech for Good
MAY 6, 2023
The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can purchase the notes and recordings from the last series presented in March, April and May 2023.
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[WEBINAR] Website & Email Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
AUGUST 13, 2020
Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.
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[Recordings] Earn a 2023 Certificate in Social Media Marketing & Fundraising
Nonprofit Tech for Good
AUGUST 9, 2023
The Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for nonprofits. Your certificate will be emailed within 3-4 business days.
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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event
Nonprofit Tech for Good
APRIL 5, 2024
Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing.
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Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide
Nonprofit Tech for Good
APRIL 14, 2021
The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. For Nonprofits Worldwide: 1. Published by Nonprofit Tech for Good. 2021 Nonprofit Trends Report :: Download. 2021 Nonprofit Video Index :: Download.
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[FREE WEBINAR] Website & Email Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
FEBRUARY 18, 2020
Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. This is the first webinar in Heather’s year-long blog and webinar series called 101 Best Practices for Nonprofits. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •
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Nonprofit Marketing: The Ultimate Guide
Qgiv
APRIL 22, 2024
Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.
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Don’t Be Afraid to Try New Things With Your Nonprofit Marketing Campaigns
NonProfit PRO
JULY 11, 2022
A nonprofit marketing strategy doesn’t necessarily have to be about raising funds. Here are five tips to develop innovative nonprofit marketing campaigns. It is also essential to raise awareness while ensuring you are standing out.
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26 Fundraising & Digital Marketing Research Reports for Nonprofits
Nonprofit Tech for Good
APRIL 29, 2020
The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and digital marketing strategy. For Nonprofits Worldwide: 1. For Nonprofits Worldwide: 1.
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[WEBINAR] Website & Email Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
DECEMBER 7, 2021
Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good.
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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022
Nonprofit Tech for Good
DECEMBER 8, 2021
Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. The Center for Plain Language.
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New! Earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good
Nonprofit Tech for Good
MAY 6, 2022
Our Certificate in Social Media Marketing & Fundraising covers the fundamentals of launching and maintaining a social media marketing and fundraising strategy for your nonprofit. The required four webinars are: [$20] July 13: How to Create a Social Media Marketing Strategy. [$30]
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[WEBINAR] Website & Email Marketing Best Practices for Nonprofits
Nonprofit Tech for Good
MAY 10, 2020
Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. This is the first webinar in Heather’s year-long blog and webinar series called 101 Best Practices for Nonprofits. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. •
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What Marketing and Fundraising Leaders Need to Know About the Cloud
NonProfit PRO
OCTOBER 19, 2023
What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot!
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6 Strategies to Boost Donation Revenue for Your Nonprofit
Get Fully Funded
APRIL 4, 2024
The past couple of years have represented a challenging time for nonprofit fundraising. Individual giving declined in 2022 , and 70% of nonprofits expect giving to continue to decrease or remain flat. Then, draft marketing materials tailored to the needs and interests of each group to create a more personalized experience.
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How to Win the War on Talent — Attraction Strategies for Nonprofits
NonProfit PRO
NOVEMBER 11, 2021
It’s important for employers to know what prospective and current employees want in a nonprofit organization. To remain competitive in today’s market for talent, nonprofit employers would benefit from taking this opportunity to reimagine their employee value proposition with these talent attraction strategies.
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Social Media for Nonprofits, Part 2: Strategies for Instagram, LinkedIn and More
NonProfit PRO
OCTOBER 6, 2021
Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next.
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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising
Nonprofit Tech for Good
JUNE 1, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.
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Is Multichannel Marketing Right for Your Organization?
NonProfit PRO
SEPTEMBER 21, 2022
A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. Here are five advantages of this strategy. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor.
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Harnessing Nonprofit Events for Marketing: 3 Top Strategies
Get Fully Funded
NOVEMBER 6, 2023
With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.
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Harnessing Nonprofit Events for Marketing: 3 Top Strategies
Get Fully Funded
NOVEMBER 2, 2023
With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.
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