Mail Mobile ROI Site 
Nonprofit Tech for Good
DECEMBER 13, 2010
Mobile: m.nature.org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Organization: The Nature Conservancy.
Nonprofit Tech for Good
MARCH 24, 2010
For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). This will change quickly as you build your communities on social media sites. In fact, social media has increased the consumption of e-mail.
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Nonprofit Tech for Good
FEBRUARY 14, 2011
Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements.
Nonprofit Tech for Good
DECEMBER 12, 2011
are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.
Nonprofit Tech for Good
NOVEMBER 29, 2010
We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.
Nonprofit Tech for Good
SEPTEMBER 14, 2010
The advent of the Mobile Web is slowly starting to permeate and transform nonprofit communications. Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Some nonprofits have begun to lay a foundation for their mobile communications strategies.
NTEN
JANUARY 14, 2009
If you've worked on any sort of campaign, you know there are three key pieces to creating change: Mobilizing your base to take action Recruiting new people to your base Inserting your message into the popular debate. Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog.
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