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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . 1) Forget about organic, focus on ads.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59
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Four Tips to Help Nonprofit Marketing Departments Create a Culture of Philanthropy

Connection Cafe

What happens as a result is that it makes it impossible to build sustainable relationships with donors over the long haul. The morning ritual is a chance for all to reflect on the organization’s results and be inspired. Supporters have a disjointed experience with an organization they care about because of organizational silos.

Culture 47
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Nail Your Request for Donations During Economic Ups, Downs, and Crisis Times

Get Fully Funded

Okay, here’s one more technique that can work. The 4 W’s in Your Request for Donations A strong Ask is the key to results. Using heartstring words like “homeless,” “abandoned,” “deserving,” “malnourished,” “unjust,” “innocent,” etc., Doesn’t “deserving homeless veterans” tug at your heart more than just “veterans”?

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Human Services Nonprofits Reveal Struggle to Evaluate Their Outcomes

Tech Soup

charities are devoted to the work of human services like providing food to the hungry, shelter to the homeless, care to the sick, and legal aid to the dispossessed. The Idealware report called The Reality of Measuring Human Service Programs: Results of a Survey has some pretty interesting findings on this.

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Why embracing outreach is important for nonprofits

ASU Lodestar Center

As Linda Flower suggests, however, in her article “Partnerships in Inquiry: a Logic for Community Outreach,” there is a certain tactic in creating an outreach technique and a strategic plan, especially geared toward a certain culture. It is a result of conscious effort and requires in-depth dialogue, decision-making and action.

Arizona 40
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How to Include Matching Gifts in Your Fundraising Plan

Connection Cafe

Community organizations (animal shelters, homeless shelters, child welfare, etc.). The biggest roadblock is that many donors don’t know about matching gift programs, resulting in billions of dollars in matching gifts going unclaimed each year. Arts and cultural organizations (museums, theaters, orchestras, etc.).

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