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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . Let the different headlines test for a week.

Test 325
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59
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Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." This technique is particularly interesting to me because our county already manages a bi-annual community assessment project that asks direct questions about perception of prejudice.

Measure 47
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

This means that web design projects (and even smaller, iterative updates) are important investments for nonprofits, and they can involve any number of different strategies and techniques. Interlochen knows that their campaign results are only possible because of their generous donors. Donor-focused content. Nonprofit Website Overview.