EveryAction

JULY 12, 2023

Email Let’s say you continue your search for a holiday gift, and you decide to enter your email address somewhere in your search for information. Direct mail As your journey to purchase the perfect holiday gift continues, you might receive some direct mail that has ads mentioning the item you had your eye on.

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Channel Work Fundraising Movie 224

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 92

Bloomerang

OCTOBER 20, 2021

Believe it or not, I’ve found that there are parallels between one of the greatest Halloween movies ever made and major gift fundraising. When preparing a major gift proposal, focus on the short-term and long-term impact their gifts would make on the trajectory of the organization. Are your appeals emotional and compelling?

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Gift Teach Fundraising Donor 135

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Gift Donor Language Donation 119

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 62

Nonprofit Tech for Good

JANUARY 31, 2021

Gifted :: gifted.com. Ideal for virtual parties, Gifted is an event invitation platform that allows party organizers to donate up to 100% of funds raised to select nonprofits in the United States and Canada. Bonfire :: bonfire.com. Bonfire enables nonprofits to easily design and raise funds by selling t-shirts online.

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Tools United States Online Fundraising 321

sgEngage

AUGUST 10, 2021

Mostly, I open lots of messages with which I don’t truly engage. In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. Impact of iOS 15 Update On Open Tracking.

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Metrics Open Blackbaud gMail 111

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. The end of the year is a critical time for nonprofit fundraising.

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Practice Fundraising Guide Channel 240

The Fundraising Authority

NOVEMBER 28, 2020

The final 4-6 six weeks of the year is a great time for all of the seeds you have planted during the year to bloom with year-end gifts. This applies to things like #GivingTuesday , of course, but also to the pleas that so many organizations make for “30 gifts – just 30 gifts! – communicate) through direct mail.

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Fundraising Homeless Mail Hype 240

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). bulk mail permits, rules and regulations, mail houses).

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Fundraising Mail Law Donation 344

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? TechJury has reported that SMS open rates average 98%. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Think you’ll make a gift?

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Donor Giving Gift Photo 216

Qgiv

NOVEMBER 2, 2023

Matching gift integrations A type of integration that can help you raise more money is a matching gift integration. With a matching gift integration, your donors can search for their employer to determine if they match donations made to nonprofits. The best part?

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Work Fundraising Mail Integration 122

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed!

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Money Tips Time Mail 98

Bloomerang

DECEMBER 13, 2021

People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.

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Tips Fundraising Pledge Mail 115

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. For direct mail, always think package, not letter. When I recently made a gift to one organization in honor of a friend, I was directed here.

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Free Fundraising Mail Nonprofit 88

Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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email Communication Mail Nonprofit 121

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 206

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. It is not too late to raise major gifts this year. Julie: Let’s do it. That’s right.

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Gift Video Calendar email 110

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 94

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Bloomerang

NOVEMBER 13, 2023

If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? For example: Enclosed is my gift of: $<ASK 1> to [repeat what the letter said the donor’s gift would do] $<ASK 1.5>

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Idaho Personal Money Raise 99

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Looking for inspiration? How are you making your donor feel?

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email Storytelling Newsletter Nonprofit 69

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

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Feeds San Antonio Donor America 82

Bloomerang

APRIL 5, 2021

Open house events where current donors invited their peers? . of gifts per year x Avg. gift amount = Lifetime Value. Example: If your average donor has been on file for 5 years, gives an average of 3 gifts per year, with an average gift amount of $25 then their lifetime value is $375. [5 Your membership?

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Donor Mail Gift Files 102

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Guaranteed!

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Mail Money Raise Tips 61

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Personal handwriting screams “open me!” Scan it in?

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Action Donor Tips Fundraising 127

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. A few weeks ago, I wrote an article called Prospect. Call your donors… ask them for suggestions.

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Donor Profit Participatory Relationship 177

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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Practice Online Fundraising Nonprofit 339

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Will you help keep these endangered species alive?

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Guide Fundraising Mail Metrics 52

Bloomerang

AUGUST 27, 2021

There’s no substitute for this type of engagement if you want to inspire a donor’s most passionate and generous gift. For example, I was recently asked for a major gift after a year of being cultivated via email. I also received articles in the mail. The emails were very personal and very well done. So far, so good. .

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Personal Mail Advice Survey 117

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). For example, “Please use my gift now to help endangered polar bears in Antarctica and other imperiled wildlife.”. Have they done the math?”.

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Question Fundraising Org Mail 92

Bloomerang

FEBRUARY 9, 2022

Let’s say you had a mail merge snafu that messed up your donors’ names and addresses. Because she was open about the mistake, donors responded with empathy and understanding. Many promptly mailed in their checks using the reply device, while others gave online. That’s what I’ll address in this blog post. What did we do?

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Donor Mail Gift Language 131

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 79

Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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email Communication Mail Nonprofit 73

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field. If possible, focus on items that are easily transported to the winners (i.e. 2) Select a site to host your auction.

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Virtual Personal Tips Online 251

Neon CRM

AUGUST 18, 2023

Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Ask questions like: Have donors responded better to email over direct mail? Do our direct mail pieces get a better response than social media?

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Campaign Giving Tips Mail 98

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Let’s get started. Who are your major donors?

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Donor Gift Database Relationship 102