sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. It’s worth spending some time here, because segmented campaigns get 14% more opens. Williams suggests classifying donors by tiers, rather than by “major” or “minor” gifts.

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email Communication Effective Fundraising 67

Connection Cafe

AUGUST 7, 2017

The New Normal in EOY Multi-Channel Fundraising : A successful marketing strategy has expanded beyond direct mail and email. 6 Tips to Spice Up Your Nonprofit Newsletter : Avoid low open and engagement rates with these email tips! Utilizing the gift ask chart in this article is one way to do that. Stewarding your donors.

Campaign 38

Campaign Resource Giving Database 38

Connection Cafe

NOVEMBER 9, 2011

For years, the bane of every email marketer's existence has been staying off of the dreaded spam filter and staying in good graces with readers. Call it bacn , bacon , or graymail , it's that "other" kind of email - not personal, not spam - that's making it harder and harder to get noticed in an overflowing inbox.

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Spam gMail Newsletter email 50

Neon CRM

MAY 18, 2023

Common channels include email, direct mail, social media, phone calls, your website, etc. An older donor might prefer direct mail, while a younger donor might prefer a text from a fellow supporter with a link to your donation form. But there are still ways to use direct mail strategically that will maximize the bang for your buck.

Raise 98

Raise Strategy Help Fundraising 98

Care2

MAY 14, 2009

Email open rates declined 1%, compared to a 3% decrease between 2006 and 2007. Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Average gift size across organizations was $71 in 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Bloomerang

AUGUST 28, 2021

This month we’re covering building a major gifts program, but we’re going to be digging right into end-of-year through September as well as October through, you’re creating your campaigns, copywriting, how to ask, and everything in between. They do the mailing. Maybe we segment our major gift donors. .

Video 78

Video Fundraising Guide Test 78

Museum 2.0

AUGUST 7, 2008

Many museums are protective about how frequently they send messages to members and other lists, fearing that they will be ignored or perceived as spam. Of course, this fear stems from the uncomfortable reality that most museum communication is spam—unwanted information about events or exhibits. Museum emails are almost always shouting.

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Museum Teen Second Life Discussion 20

Pamela Grow

JANUARY 14, 2021

Our eyes were opened to our country’s racial and economic injustice. Perhaps most surprising is that it wasn’t just the wealthy who were behind the rise: Gifts of $250 or less accounted for a big part of the growth. Far too many of them will view this as a license to abandon direct mail. Photo by Nadin Mario on Unsplash.

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Culture Nonprofit Gift Donor 82