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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. It goes without saying that nonprofits rely heavily on email for online fundraising - in fact, according to M+R , they sent over 2.8 Want to learn more?

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

A good fundraising email subject line can make or break your request for funds. You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Dismissing the subject line will cost you opens and it will cost you donations.

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7 Email Marketing Myths That Are Hurting Your Fundraising Efforts

Bloomerang

You could make a few typos, offend someone, send too many emails, or land in the Spam folder. Smart fundraisers (I’m talking about you here, friend) know one of the greatest gifts we can give our donors is the gift of being known by us. . Truth: You can prove this point to yourself in about 3 seconds by checking your open rate.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Donor Follow Up.

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

of all emails opened. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. Now, let’s talk about spam rates – the real sticky wicket. High spam rates are like waving a red flag at Google and Yahoo. So, be cautious, and check your spam rates. Your numbers may be higher.

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