Nonprofits Source

NOVEMBER 3, 2017

One nonprofit used online channels to surpass their year-end fundraising goals. Industry studies show that short URLs with your target keyword or phrase rank better than long URLs. Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7. Use Outbound Links.

Beginner 91

Beginner Digital Marketing Guide 91

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 76

Video Fundraising Guide Test 76

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Conduct A/B testing. A/B testing is the process of creating two different versions of a marketing campaign (in this instance, a web page) to determine which version is more compelling for your audience.

Tips 59

Tips Storytelling Images Camera 59

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

Results 80

Results Video Donation Fundraising 80

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

sgEngage

NOVEMBER 30, 2023

“Most organizations fall into one of three cloud mindsets,” said Kelley Hecht, team lead for nonprofit industry advisors at Amazon Web Services (AWS), which commissioned an innovation study about the state of nonprofit cloud technology adoption. Make Evangelists of Early Users Change is difficult, Myers says, and it requires buy-in.

Nonprofit 91

Nonprofit Adopt Chart Measure 91

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. Do you notice a pattern?

email 89

email Marketing Strategy Fundraising 89

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? The most effective way to answer both is with a clear and compelling page headline.

Donation 56

Donation Headline Fundraising Images 56

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. Is your audience most receptive to certain headlines or promotional offers?

email 45

email Marketing Strategy Fundraising 45

NTEN

APRIL 16, 2009

When it comes to nonprofit fundraising, everyone wants to know "the best" way to do things. We can quote best practices, and case studies, and get a pretty good idea of what will probably work well. In this situation, there's only one way to know for sure what's best: test it for yourself. Fine-tuning.

Test 36

Test Headline Case Study Results 36

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

FEBRUARY 25, 2017

There are two ways to convince leadership of long-term investments: Sway leadership with statistics and case studies. Responsibility for online initiatives falls to staff with other activities, like fundraising. This article does so well because: The headline entices a positive emotion from readers.

Content 40

Content Leadership Marketing Files 40

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2007

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. Be sure to test these widgets to make sure they are installed and work.

Screencast 50

Screencast Widget NTEN Badge 50

Nonprofit Tech for Good

DECEMBER 13, 2020

Calling all presenters, trainers, and fundraisers! Studies show that the human brain retains information more accurately and longer when a visual element reinforces a verbal presentation. Use your headline to explain what the data reveals and what you want your viewers to know. Enter an old friend: the slide deck.

Design 278

Design Slides Tips Online 278