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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the product the hero – Focus ads on the virtues and benefits of the actual product. Thorough understanding leads to big ideas.

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Mission Possible: How Technology and Automation Propel Nonprofits

The Modern Nonprofit

Imagine multiplying your team’s fundraising productivity without hiring more people. Let’s have a look at how you can elevate your fundraising game. A Helping Hand in Automation Whether you’re a team of one or one hundred, there’s no denying that fundraising comes with its fair share of repetitive tasks.

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7 Reasons Why You Should Attend Nonprofit Summit

Saleforce Nonprofit

headlining our first-ever Nonprofit Summit. Not only will the upcoming Nonprofit Summit offer you insight into best practices for nonprofit technology built on the world’s number one CRM, you’ll get a sneak peek at exciting new Nonprofit Cloud features and upcoming product offerings. ?. Jane Goodall, and Leslie Odom, Jr.’s

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

TechSoup will issue you a token number that unlocks access to various products and services, not just Google for Nonprofits. (It After all, it is a product meant for professional marketers to use daily. Be sure to set up an ad for each keyword that includes that keyword in the headline and the description.

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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Nonprofit Trailblazers also got a peek at the latest nonnprofit innovations from Salesforce and a product roadmap overview during the event. Marie Rosecrans.

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Nonprofit Advocacy: 4 Strategies You Should Consider

Get Fully Funded

Use your CRM to track relationships with supporters. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Track your engagement rates on each marketing platform you leverage. Bill tracking software.

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Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Online giving grew 10.2%. Organizations’ email lists also grew by 10.2%.

Time 33