Fundraising Headline Photo Statistics 
The Fundraising Authority
NOVEMBER 20, 2020
I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.
Nonprofit Tech for Good
MARCH 17, 2020
Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Let the different headlines test for a week.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bloomerang
APRIL 11, 2023
Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.
NetWits
JANUARY 3, 2011
Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? A golf course photo is tested against a photo that connects visitors back to the need for pediatric cancer research. Does the color of the “Register Now” image matter?
Tech Soup
SEPTEMBER 7, 2017
One of our winners from several years ago, who writes for a home for the elderly, submitted a stellar proposal that combined statistics and a story. She opened with statistics: Elder abuse is prevalent in (name of state). And then she quickly followed this set of statistics with a story: Anna's Story. Our state reports 24.5
Bloomerang
FEBRUARY 1, 2022
Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?
Get Fully Funded
DECEMBER 4, 2022
There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Be prepared to cite statistics and offer solutions. Again, cite statistics and offer solutions. Draft your pitch as an email with the subject as the headline you would like to see.
Expert insights. Personalized for you.
231 
Let's personalize your content