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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries.

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Here’s Where We’ll Be: Summer 2021 Edition

M+R

The world is opening up a bit more these days (thanks, researchers, health care workers, and public employees who led the way on the vaccine!). For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Read time: 4 minutes.

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A Tale of Two Nonprofit and Social Media Adoption Surveys

Beth's Blog: How Nonprofits Can Use Social Media

The results of two new research studies about nonprofits and adoption of social media were released this week. The findings of this research offer insights into how nonprofits and foundations can optimize their use of social media in the future. Measure social media with key metrics for visibility, engagement and advocacy .