Greater Giving

DECEMBER 12, 2022

At this time of year, we assess our fundraising performance and make plans for next year. In fundraising, we talk a lot about donor lifetime value. The idea of donor lifetime value is a big one in fundraising. You can’t help but notice the negative headlines this year.

Retention 91

Retention Donor Support Giving 91

NetWits

NOVEMBER 29, 2011

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Saleforce Nonprofit

JUNE 3, 2022

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . Salesforce.org’s second annual Nonprofit Summit, held earlier this month, attracted over 6,500 attendees from 100 countries.

Nonprofit 73

Nonprofit New York City San Francisco Oracle 73

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better.

Digital 36

Digital Marketing Game Headline 36

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Invest in social media capacity as a means of achieving brand building, advocacy and fundraising goals. Measure social media with key metrics for visibility, engagement and advocacy . The headline is: Social Network and Mid-Size Nonprofits: What's The Use? Demonstrate their unique impact to underscore relevance to advocates.

Social Media 95

Social Media Adopt Survey Media 95

Nonprofit Tech for Good

JANUARY 14, 2013

are now integral parts of our online communications and fundraising campaigns and like any tools of value, they requite a minimal level of financial investment. So, for 2013, if you are not doing so already, you must first define your metrics and then plot and track their progress in a Social Media ROI Spreadsheet.

Social Media 241

Social Media Management Media Social 241

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Having tangible metrics vs. assumptions enables you to optimize your campaign efforts. . And once you have the data – make sure to use it! .

Marketing 37

Marketing Donor Michigan Test 37

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. Produce a monthly website and online engagement report of key metrics.

Online 71

Online Tips Calendar Test 71

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Kira: From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Job well done!

Albania 50

Albania ROI Social Network Remix 50

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): It should be directly tied to your progress and defined metrics. Help board members become incredible fundraisers : Learn more.

Campaign 57

Campaign Tools Phase Accessibility 57

Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). However, Google has a separate Google for Education program you can check out if you’re fundraising for a school. The Basics.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers?

email 89

email Marketing Strategy Fundraising 89

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads.

Google 351

Google Grant Guide Nonprofit 351

Nonprofits Source

SEPTEMBER 8, 2017

In this link roundup, we’re looking at email marketing strategies for year-end fundraising success! When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Razoo answers this question by offering a step-by-step guide to fall fundraising.

email 45

email Marketing Strategy Fundraising 45

sgEngage

AUGUST 23, 2023

Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. That way, you can keep everything running smoothly.

Grant 70

Grant Google Guide Management 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Jonathan Coleman's slide show, You Can't Raise $$$ if People Can't Find You on SEO fundraisers. What do you think?

Social Network 50

Social Network Nptech Tag Network 50

Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. Learn more about the new Nonprofit Cloud The latest version allows your organization to bring fundraisers, programs teams, and outcomes together in place. Scan key metrics to see which channels, campaigns, and messages are working.

Data 52

Data Nonprofit Digital Metrics 52

Connection Cafe

AUGUST 4, 2017

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. I have a confession to make.

Gift 41

Gift Online Statistics Trend 41

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. 9237 is the average amount raised when groups are working on a team to fundraise. 2: Identify results, metrics, and mini goals for your campaign. Objective.

Fund 130

Fund Campaign Practice Giving 130

Nonprofits Source

MARCH 21, 2018

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. 45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday. Facebook Live.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 21, 2017

Years ago, I was hired to launch an nonprofit’s online communications and digital fundraising program, but there was a lot of resistance to incorporating major donors into the online program. Create Personalized Online Fundraising Appeals . Once you have the answer, create special opportunities like: DIY fundraising campaigns.

Gift 27

Gift Digital Online Pledge 27

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

MAY 30, 2014

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More is everything its title promises it will be. How well are your fundraising strategies and tactics working? Online Fundraising data anaylsis eMail marketing fundraising ideas fundraising tips rebranding storytelling'

Data 34

Data Charlotte Donor Storytelling 34