Elevating your major gifts and planned giving with data-driven decision-making
EveryAction
AUGUST 29, 2023
Here, Bethany could have more capacity to give. The more you can optimize every donation ask, or tailor each donor’s ask to their specific capacity to give, the more effective your ask becomes. Segmenting by income data is an effective start, but it’s only a start—income alone misses other nuances of a donor’s ability to give.
Let's personalize your content