Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

The clear majority of giving is made through one of three methods: direct mail, online and special events. Online giving is growing exponentially year-over-year as younger donors become supporters and older donors adopt the easy-to-make-a-donation strategy. Benchmarking Major Gifts.

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Raising Awareness of Matching Gifts

Connection Cafe

One of the most commonly asked questions we receive at HEPdata is, “How do I make my donors aware of the benefits of matching gifts?” Nonprofits need to educate donors on the benefits of matching gifts. Approximately 1 in 10 gifts to nonprofits can be matched.

5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric.

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5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

Does that mean that you don’t have any major gift prospects ? Does that mean 90% of your constituency is primed for major giving? Let’s dig into a couple of key elements of the CES data and how they relate to major gifts, rather than philanthropy as a whole.

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Reaching out to donors about matching gifts establishes trust.

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Ensure Sustained Giving by Planned Gift Donors

Connection Cafe

Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans?

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Give a Little More…We’re Talking Average Online Gifts

Connection Cafe

One idea was to increase the average online gift. I shared that if they increased their average gift by $2 that would generate $3 million in new revenue. The next logical question was asked “how do you increase the online average gift?” So how do you get them to give more?

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Engaging Event Donors to Consider Planned Gifts

Connection Cafe

Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. Explore simple ways to engage your event donor in the planned gift conversation.

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Budgeting for Your Company’s Matching Gifts Program

Connection Cafe

At Blackbaud, we take a unique approach to our employee matching gift program, one that is popular amongst other corporate giving programs. For example, I highlight our matching gift program when disasters, both natural and man-made, strike.

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Accounting for Development Gifts

Connection Cafe

gifts in the future. Too often, however, nonprofit organizations focus only on getting gifts “in the door”, and don’t pay enough attention to how those gifts are actually put to use in the community.

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Major Gifts and a $260,000 Online Donation


Guest post by Bill Connors , author of Fundraising with The Raiser’s Edge: A Non-Technical Guide. >> Join his free webinar on 4/17/12 @ 2pm ET - Making a major impact with your major gifts program. — Larger and larger gifts are being given online.

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Nonprofit Fundraising Basics: Matching Gifts


New to matching gifts or interested in understanding the basics a bit more? Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. What are matching gifts?

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4 Ways to Optimize Your Donation Pages to Grow Monthly Giving

Connection Cafe

With online giving now a major component of most organizations’ monthly giving programs, it’s imperative that your donation forms are fully optimized. And trust me—you want monthly gifts! How can you optimize your donation page to grow monthly giving?

Year-End Planning for Legacy Gifts Starts NOW!

Connection Cafe

Thinking about year-end giving, documentation and tax-preparation for the coming year are on many people’s “To Do” list. For the planned giving officer, it’s time to kick into high gear with marketing and gift-instruction reminders to your constituents.

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6 Proven Best Practices for Your Sustained Giving Program

Connection Cafe

It’s no surprise that sustained or recurring giving continues to justify its worth as a valuable fundraising technique. The concept of recurring gifts is simple: donors commit to a donation amount that is paid regularly — most often monthly, and occasionally bi-monthly or quarterly.

Giving the Gift of Accessibility

Beneblog: Technology Meets Society

Through her contribution we were able to give our most active volunteers (those who have directly contributed to adding 150 books or more to the library) a chance to request a book -- any book that they wanted to see in Bookshare’s Collection. What a wonderful gift!!

7 Essential Matching Gift Steps to Take in the New Year

Connection Cafe

It can feel like you’ve exhausted every fundraising avenue already, like your donors have given all they can give. That’s the magic of matching gift programs, which enable companies to donate the same amount of money as their employees to eligible organizations.

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When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Connection Cafe

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. Mid-level giving programs exist at the intersection between major gifts and direct marketing. Major gifts fundraising is a game of quantum leaps.

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Accounting for Year-End Gifts

Connection Cafe

The fundraisers rock the year-end campaign, and the business office is flooded with gifts. Financial Management accounting business office cash development end of year end of year fundraising fundraising giving nonprofit

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ASAE Tech Gifts That Keep on Giving | Forward Together

AFP Blog

ASAE Tech Gifts That Keep on Giving | Forward Together : 'via Blog this

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How to Identify the Right Partner for Employee Matching Gifts Programs

Connection Cafe

Software should provide an easy way for employees to donate to the causes that mean the most to them while seamlessly validating if their donations are eligible for a match as a part of your giving program(s). Social Good csr employee giving matching gifts

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

The role of these projects with all your programs and initiatives is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

Last-Minute Gift Guide for Social Impact

Amy Sample Ward

When budgets are small or time is running out, many people turn to Do-It-Yourself options for holiday gifts. This year, I thought about my options, and decided to try something a bit different: giving gifts that support others. community diy gifts local razoo

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2018's Best Giving Tuesday Campaigns

The Science Behind Engaging your Supporters

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. After Giving Tuesday concludes, you're probably ready for a long nap - but the work isn't quite done yet!

Understanding the Rage-Donation: How to Engage Beyond the Episodic Gift

Connection Cafe

One dynamic area for acquiring new donors is from episodic giving. Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The History of Episodic Giving. The internet empowers online giving.

Inspiring “Gifts of Gratitude” in Healthcare

Connection Cafe

In return it will give them the opportunity to support your institution while paying tribute to their special caregivers. Since the program started two and half years ago, the organization has received more than 970 gifts of gratitude and honored 428 caregivers. Get patient data daily, run through wealth screening and provide major gift officers a list of potential prospects to visit while in the hospital. Fundraising Major Gifts Planned Giving Stewardship Sustained Giving

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Give up a Gift for Africa


Just like in Shelley’s story, I try and instill in my kids the importance of giving back – if not all year round, then especially around the holidays. We then write a note about how proud we are of her for giving up a gift to help others and put it into her stocking.

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Legacy Gifts: What They Are and How to Get Them

NonProfit Hub

One of these areas is legacy giving, a type of donor-based fundraising that scares a lot of organizations, causing them to neglect it altogether. Let’s go through the basics so you can decide if legacy giving might be the secret ingredient to your fundraising strategy.

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More Meaningful Gifts

Connection Cafe

And for many of us, a time to exchange gifts. As I sat on the plane home this past weekend reading a magazine on the top 50 gifts under $50, I thought about how much stuff I have, how much of it I really don’t need and what really makes for a meaningful gift.

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Gift Type Parity: An Emerging Best Practice for 2014

Connection Cafe

But what does Dylan’s changin’ times have to do with gift type parity? Recurring giving grew by 27% in 2013 , becoming a preferred way for donors to engage with organizations online. What do I mean by gift type parity?

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Are Employee Matching Gift Programs Really Engaging Your Staff?


It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Some matching gift programs succeed in increasing employee engagement and making employees feel more connected and proud of their company.

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How to Engage Volunteers in Your 2016 Giving Tuesday Strategy

Connection Cafe

At its core, Giving Tuesday is a movement —a movement through which nonprofit organizations around the world ask their supporters to rally around their missions during the holiday season. If your volunteers are not playing a key role in your Giving Tuesday strategy , they should!

The Gift of Reading, a Circle of Life

Beneblog: Technology Meets Society

That’s why a group of Benetech supporters recently came together to give the gift of reading in honor of our long-time board member Jim Kleckner. To help now, please visit Benetech’s Challenge campaign and give whatever you can.

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[New Report] Online Giving Increased by 7.9% in 2016

Connection Cafe

Overall charitable giving increased 1% in 2016 and online giving was up 7.9% This is based on the latest findings of the Blackbaud Institute for Philanthropic Impact in the 2 016 Charitable Giving Report. Key findings from the 2016 Charitable Giving Report.

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3 Steps to Securing Major Gifts Sponsorship

Donor Search

Most people in the fundraising or nonprofit space are aware of the importance of major gifts. While these are not always the easiest to identify and secure, major gifts can be some of the most impactful donations to your organization each year.

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20 Holiday Gift Programs That Benefit Nonprofits

Nonprofit Tech for Good

For environmentally friendly and socially conscious holiday shoppers that prefer to give donations to nonprofits as holiday gifts, the 20 holiday gift programs listed below are a good starting point for your holiday shopping. Audubon Society Gift Catalog. Oxfam Gifts.

A New Standard for Board Giving

Connection Cafe

I specifically focused on board giving at their nonprofits and the responses I got back were a bit surprising. Although nearly 90% of those responding had a requirement that board members either give and/or solicit donations, nearly 60% had no minimum giving requirement.

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5 Ways to Optimize your Donation Forms for Giving Tuesday

Connection Cafe

As you start planning messaging and emails for Giving Tuesday, spread a little love to your donation forms too. Below I will outline the five tips that can help you stand out from the crowd on a day like Giving Tuesday but are also good enhancements for your everyday forms.

Giving Tuesday: Steps to Create a Stellar Campaign

Connection Cafe

When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back. According to Blackbaud data, online giving last #GivingTuesday was up 20% on a year-over-year basis compared to 2015.

4 Keys to Engaging Employees in Your Company’s Matching Gifts Program

Connection Cafe

But one of my favorite programs is what I’d call a building block of any give-back program – matching gifts. Your people give, the company’s money follows, and everyone involved wins (person, nonprofit, company). I like to think of this as the democratization of giving. And it’s what I’ve seen unfold at Blackbaud after we launched our matching gift program. In an era where people want to be heard, giving is one way their express not just choice, but voice.

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GIft Economies at MPS09

Amy Sample Ward

Because it helps us deal with panic or impulses, it’s a gift. The amazing thing about the web is what we can do with those impulses, stories, and gifts. PatientOpinion was created as a gift economy. people are judged by how much they give, not how much they have. the gift always tarvels/what does around comes around. Research shows that if you give stuff every day you are less likely to be depressed. A gift economy for the public sector?

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20 Resources for Your Year End Giving Campaign

Connection Cafe

By understanding sector trends, database insights, how to build an effective year end giving campaign, and remembering to share gratitude, you’ll arrive at the end of the year ready to engage your donors and support your mission in a big way. End of Year Giving Trends and Opportunities.

The Best Gift of All: Your People

Connection Cafe

What I'm talking about is giving your staff -- who are the best gift of all to any nonprofit -- your appreciation. You can help by doing some very simple things to help keep work and life in perspective.

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