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15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

Connection Cafe

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.

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How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.

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The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. Truthfully, you are probably already capturing more information about your donors than you realize.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

According to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization. And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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Technology and the Shift to Donor-Centric Fundraising

Connection Cafe

At bbcon 2015, some of the top minds in the nonprofit industry came together to present Big Idea sessions. But NTEN is certainly not the only organization leveraging advances in technology to make fundraising a donor-centric process.

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Donor-Advised Funds: Insight from the Experts

Connection Cafe

Donor-advised funds are a hot topic. I know others join me both in fascination but also confusion as they seek to understand how these funds work and, more so, how nonprofits can better connect with the donors doing the advising behind the scenes.

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Donor-Advised Funds: Philanthropy’s Hot-Button Issue

Connection Cafe

Donor-advised funds (DAFs) have become one of the hottest tools in philanthropy over the last few years. What makes a donor-advised fund so attractive? Simply put, it allows donors the ability to time their charitable contributions to maximize tax savings.

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Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. How can nonprofits rectify these two competing realities? That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors.

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A Foundation-Donor Love Story for the Digital Age

Connection Cafe

The first time a potential donor engages with your community foundation may bear some resemblance to a first date. Fortunately, as in today’s dating world, technology can help smooth the transition for foundations and donors to go from “first date” to a long-term relationship.

3 Nonprofits Aim to Better Connect with Donors

Connection Cafe

Whether big, small or mid-sized, nonprofits are looking for ways to better understand donors and focus their fundraising on creating opportunities for donors to support the particular causes and interests they care about. “Meet your donors where they are,” she says.

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The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Sidekick Solutions believes nonprofits are real-life heroes and helps nonprofit heroes succeed with nonprofit software. Nonprofit fundraising is facing some unique pressures. The “Donors are Customers” Premise. Donors are no different.

3 Ways Community Foundations Can Become the Donor’s Choice

Connection Cafe

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Donors have more than 1.5 nonprofits to choose from. These questions aren’t all that different from the ones asked of nonprofits.

Five Words that Speak Volumes to Your Donors

Connection Cafe

There’s a trend at more and more nonprofits to not receipt donations. Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire.

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8 Ways to Make Your Nonprofit Website Unwelcoming to Potential Donors

Connection Cafe

When someone visits your nonprofit’s website, it takes them just 5 seconds to: Learn your mission. Those 5 seconds are critical if you want to make a potential donor feel unwelcome. Got additional tips for making nonprofit websites more un welcoming?

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

The #1 Reason You Should Tell Your Event Donors You Like Them

Connection Cafe

This scenario happened to me again recently … with a nonprofit. This got me thinking about suppressions, which are tricky and often fraught with emotion and territorialism—much like junior high dating ( “don’t touch my donors!

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online.

Growing your Members and Donors with the Power of Data

Connection Cafe

Both are founders and CEOs of consulting agencies that focus on how nonprofits can more effectively communicate with supporters to grow their members and donors.

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer. However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list.

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Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

Guest post by Madeline Turner - Madeline has a passion for writing and believes the nonprofit sector keeps humanity accountable by constantly reminding us that we’re all in this together. And donors are no different.

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Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data. This is, I believe, the perfect summation of our donor data.

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The One-Size-Fits-All Donor Model Is so Last Century

Connection Cafe

At bbcon 2015 , some of the top minds in the nonprofit industry came together to present Big Idea sessions. Embracing the growing importance of diversity—as well as the role of women as donors is essential in the 21 st century for philanthropy to reflect the values of a pluralistic society.

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Retaining Monthly Donors

Connection Cafe

Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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Infographic: Understanding Mobile Donors

TechImpact

Do you know your donors? No, I mean do you REALLY know your donors? Knowing who’s giving to your nonprofit imbues you with the information you need to not only increase donations, but help your nonprofit inch closer to completing its mission.

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America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits. It revealed that the nonprofit playbook is not only due for an overhaul but probably ALREADY out of date!

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Three Things Nonprofits Must Start Doing to Cultivate Supporters

Connection Cafe

Every nonprofit has a donor continuum—the journey they want their donors to take from that first gift (or even first enquiry) to becoming a committed donor and potentially even making a bequest to the organization. Are we doing the same thing to our donors?

5 Content Marketing Tips That Yield Donors

TechImpact

The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Content marketing is constantly transforming the information we produce and consume. Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.

The #1 Reason You Should Pay More Attention to Your Event Donors

Connection Cafe

This scenario happened to me again recently … with a nonprofit. This got me thinking about suppressions, which are tricky and often fraught with emotion and territorialism—much like junior high dating ( “don’t touch my donors!

Retaining Your New P2P Donors [Hint: Acquiring Their Emails Is Only the First Step]

Connection Cafe

I was recently asked for advice on how to engage with all of the new donors that were added to a database as a result of a walk-a-thon. Welcome Series: Have a Welcome Series in place just for this new segment of donors.

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5 Important Tips for Writing Donor-Focused Emails

Connection Cafe

Nonprofit Marketing email eMail marketing end of year fundraising fundraising StrategyYour constituents receive A LOT of emails. A recent report estimated that a person receives over 200 emails every day.

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How KidsQuest Converted Members into Loyal Donors

Connection Cafe

What if I told you that real organizations were raising 5x what they spent and seeing 100% retention on new donors through telefunding? KidsQuest knew that to convert visitors and members into donors , they needed them to see KidsQuest as a mission-driven, asset to the community.

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It’s Me, Your Donor. Are You Listening?| Insights from the $FG Report

Connection Cafe

Here’s a little background: Since 2009, Camber Collective— the result of Hope Consulting and SwitchPoint LLC’s merger—has led the Money for Good research series to seek “the voice of the donor” for charitable giving. $FG’s

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10 Ways to Lose a Donor in One Email

Connection Cafe

We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can lose a donor in 1 email. But what about the ways you can lose a donor IN the appeal itself? I don’t need to tell you that it’s a busy time of year.

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3 Fundraising Experts Sound off on Donor Retention from the Donors Perspective

Connection Cafe

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting.

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