One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2019

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. Great donor service.

Donor Stewardship: Guiding Donors to The Next Level of Support

Connection Cafe

As nonprofits know well, preserving relationships with donors is imperative to an organization’s success. In philanthropy, the donor stewardship process begins with a donor’s first gift—the end point of the cultivation stage—and is a vital component of your donor retention strategy.

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Your 4-Step Recipe for Donor Prospecting Success

Connection Cafe

Here are the four most effective ways prospect researchers can contribute more donors and dollars: 1. Make more accurate gift capacity estimates. Gift capacity is a sensitive subject—you can’t work with major donors without having a few missed estimates.

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4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5

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Telling Your Impact Story with Donor Statements

Connection Cafe

In the social good world, storytelling is vital for success, and arguably one of the most important stories to tell is the journey of your donor’s funds. This is where the idea of donor statements comes in. Begin with a small group of donors.

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New Study Monitors Dramatically Transforming Donor Behavior

Connection Cafe

To that end, there has been a great focus on communication and stewardship of donors to further increase giving. These things have forced our awareness, not only of the external factors at play but the value of retaining an organization’s best donors.

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How to Make a Donor Profile in 5 Easy Steps

Connection Cafe

Making a donor profile might be something that sounds reserved for larger nonprofit institutions with thousands of donors and prospects, a team of analysists, and a budget with room to spare. What is a Donor Profile ? How is a Donor Profile Used?

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

The State of Nonprofit Donor Retention (And What To Do About It)

The Science Behind Engaging your Supporters

As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. Start with a donor stewardship program.

Donor Engagement: Teaching an Old Dog New Tricks

Connection Cafe

This is the overall state of donor engagement these days among many social good organizations. It looks at the consideration process that the donor goes through and tries to consider how to engage rather than solicit. Nonprofit Fundraising donor cultivation Donor Engagement

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How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

Connection Cafe

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.

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New Study Explores the Undeveloped Value of New Donors

Connection Cafe

The donor marketplace is changing in dramatic ways. The report indicated that the number of donor households making gifts between 2010 and 2015 dropped, the incidence of donor households adding new organizations to their portfolios declined, and overall donor retention did not improve.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

Donor Data Management Dictionary

3rd Sector Labs

Every nonprofit needs a data management plan, especially for their donor data. Please consider bookmarking the Donor Data Management Dictionary. Donor data quality is critically important to the success of nonprofit fundraising and communications.

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5 Ways to Make Your Nonprofit’s Website Donor-Friendly

Connection Cafe

Imagine two nonprofits that are nearly identical. Nonprofits have websites in order to fundraise. So how do we ensure that our online experience is designed for donors (both current and would-be)? How to Make Your Website More Donor-Friendly.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Oscar One-Off Donor 2.

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer. However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list.

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Diners, Drive Ins and Donors

Connection Cafe

For the past couple of years there has been this heightened focus on donor stewardship and retention , from blogs to webinars and everything in between; everyone is talking about it. Just like those dives in strip shopping centers, these potential donors are often overlooked.

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5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

6 Tactics for Increasing Donor Retention

Connection Cafe

According to the most recent Fundraising Effectiveness Report , nonprofits claimed a 45.5% donor retention rate in 2017. In other words, of all the donors who made a gift to a particular nonprofit in 2016, only 45.5% Do You Know Your Donor Retention Rate?

How Small Nonprofits Can Acquire Major Donors

NonProfit Hub

Just because your organization is small doesn’t mean it can’t bring in big donors. These tips will help you find major donors by capitalizing on the connections you already have and expanding your reach in the community. Your major donors should be in it for the long haul.

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3 Nonprofits Aim to Better Connect with Donors

Connection Cafe

Whether big, small or mid-sized, nonprofits are looking for ways to better understand donors and focus their fundraising on creating opportunities for donors to support the particular causes and interests they care about. “Meet your donors where they are,” she says.

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Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online.

Retaining Monthly Donors

Connection Cafe

Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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5 Ways Matching Gifts Can Turn Donors into Major Gift Donors

Connection Cafe

As a nonprofit professional, you’re well aware of all the fundraising benefits of corporate matching gifts. But what you know may not know is that promoting matching gifts can also help cultivate donors into major donors. Matching gift maximums can encourage donors to give more.

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Tips for Meeting Donors Face-to-Face

NonProfit Hub

It’s your first donor meeting. Meeting donors in person is a fundamental part of the fundraising process. It can be scary, but we can help to guide you through the process to make you comfortable and confident when meeting donors face-to-face.

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The Rise of Donor-ism

Connection Cafe

Donors today want to be in the driver’s seat. As the sector has seen before, trends in donor stewardship follow the marketplace. This, my dear readers, is the rise of donor-ism. Download your copy and learn how you can embrace the era of donor-ism!

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. The answer lies in the way nonprofits are catering o the demands of its donor network. But what are donors looking for?

Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. How can nonprofits rectify these two competing realities? That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors.

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Top Event Strategies for Major Donor Cultivation

Connection Cafe

Attaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors. Ideally, each donor will move up the pyramid in support of your mission.

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Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data. This is, I believe, the perfect summation of our donor data.

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6 Enewsletter Ideas to Help Retain Donors

NetWits

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

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The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Sidekick Solutions believes nonprofits are real-life heroes and helps nonprofit heroes succeed with nonprofit software. Nonprofit fundraising is facing some unique pressures. The “Donors are Customers” Premise. Donors are no different.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

How to Say “Thank You” to Donors at Year-End

Connection Cafe

I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors.

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How To Decipher What Donors Really Want

Connection Cafe

What do donors really want? Many of us “know” what donors don’t want – too much mail and email, phone calls, overloading their Facebook feed, boring events, too many asks for money. Or, it leads to endless surveys which often tell us what donors wish they did, not what they really do.

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The 5 ½ Principles of Effective Donor Surveys

Connection Cafe

Do you know why your donors give? Unless you ask your donors directly, your gut instincts are merely opinions. A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. older donors).

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Understanding Volunteers and Donors With Analytics

Connection Cafe

Many nonprofits forget that their volunteers and donors are also customers. In other words, your nonprofit needs to make a full commitment to let data drive decisions company-wide. Using Data to Better Understand Your Donors and Volunteers.

Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

Guest post by Madeline Turner - Madeline has a passion for writing and believes the nonprofit sector keeps humanity accountable by constantly reminding us that we’re all in this together. And donors are no different.

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Top 10 Tough Donor Data Migration Decisions

3rd Sector Labs

If you’ve migrated donor data from one CRM to another, no doubt you have dealt with a lot of difficult decisions. In fact, our donor data migration clients often express surprise at the number of decisions they have to make. D4: How many years of donor data do I migrate?

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Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. How can we cultivate new donors while continuing to steward the supporters that we already have? So, who are these donors?