15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

How Nonprofits Can Use Storytelling to Boost Donor Retention

Connection Cafe

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. This data shows that new donor retention should be a high priority for non-profit organizations.

Trending Sources

Cultivating Donor Loyalty By Differentiating Your Nonprofit Brand

Connection Cafe

With the abundance of nonprofit organizations, it can be difficult for the average would-be donor to choose one over another. But, that kinder approach doesn’t eliminate the need to describe what makes your organization different to an often confused or indifferent donor society.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. For greater clarity, we must examine the differences and change in giving between first-time donors and repeat donors.

Using Nonprofit Data to Find Your Next Major Donor

Connection Cafe

Relationship building with donors is an art. But we also know that there is a science to donor segmentation and the use of analytics. These insights can be surfaced and used to help your nonprofit make better decisions. What do first-time $1,000 donors have in common in our data?

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How to Say “Thank You” to Donors at Year-End

Connection Cafe

I was hooked; after all, “warm-fuzzy” is what I feel like when I hear that donors responded with gifts to the direct mail copy I wrote or they clicked on the link for the eAppeal. Choose words and phrases that will resonate with your donors.

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The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

The power of one-to-one marketing is harnessed when data points are leveraged to create a personalized experience for prospective donors. Truthfully, you are probably already capturing more information about your donors than you realize.

4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

According to Foundation Center , there are just 12 items on the checklist for beginning a nonprofit organization. And yet, there is one last statistic that makes fundraisers stay awake at night—the sorry state of donor retention overall , and especially retention of first-time donors.

Why Online Donors are Worth More than Offline Donors [INFOGRAPHIC]

NetWits

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online.

One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014

Connection Cafe

Donor acquisition is all the rage, but did you know nearly 3 out of 4 new donors leave and never come back. In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. Great donor service.

If Our Donors Aren’t Listening, Are We Really Communicating?

Connection Cafe

Similarly, estimates of donor retention—that range from horrible to abysmal—have made me wonder, “ If a direct response message lands in a person’s mailbox/inbox and they don’t pay attention, are we really communicating? ”. But donors and prospects aren’t impressed.

Donor Data And Your Nonprofit

TechImpact

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data. This is, I believe, the perfect summation of our donor data.

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Donor-Advised Funds: Insight from the Experts

Connection Cafe

Donor-advised funds are a hot topic. I know others join me both in fascination but also confusion as they seek to understand how these funds work and, more so, how nonprofits can better connect with the donors doing the advising behind the scenes.

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Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Connection Cafe

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. Call Your Donors.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

But how can you ensure that donors are primed to give during the holiday season? It’s simple—regularly communicate the impact that your donors have already created. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had.

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Technology and the Shift to Donor-Centric Fundraising

Connection Cafe

At bbcon 2015, some of the top minds in the nonprofit industry came together to present Big Idea sessions. But NTEN is certainly not the only organization leveraging advances in technology to make fundraising a donor-centric process.

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Infographic: Understanding Mobile Donors

TechImpact

Do you know your donors? No, I mean do you REALLY know your donors? Knowing who’s giving to your nonprofit imbues you with the information you need to not only increase donations, but help your nonprofit inch closer to completing its mission.

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Three New Ways to Delight Your Donors

Connection Cafe

Still, donors want to be delighted and feel connected to the organizations they support. How can nonprofits rectify these two competing realities? That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors.

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Donor-Advised Funds: Philanthropy’s Hot-Button Issue

Connection Cafe

Donor-advised funds (DAFs) have become one of the hottest tools in philanthropy over the last few years. What makes a donor-advised fund so attractive? Simply put, it allows donors the ability to time their charitable contributions to maximize tax savings.

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A Foundation-Donor Love Story for the Digital Age

Connection Cafe

The first time a potential donor engages with your community foundation may bear some resemblance to a first date. Fortunately, as in today’s dating world, technology can help smooth the transition for foundations and donors to go from “first date” to a long-term relationship.

The 3 Principles of Fundraising Success: Donor Acquisition, Donor Retention, and Donor Upgrades

Connection Cafe

Sidekick Solutions believes nonprofits are real-life heroes and helps nonprofit heroes succeed with nonprofit software. Nonprofit fundraising is facing some unique pressures. The “Donors are Customers” Premise. Donors are no different.

3 Nonprofits Aim to Better Connect with Donors

Connection Cafe

Whether big, small or mid-sized, nonprofits are looking for ways to better understand donors and focus their fundraising on creating opportunities for donors to support the particular causes and interests they care about. “Meet your donors where they are,” she says.

5 Content Marketing Tips That Yield Donors

TechImpact

The post 5 Content Marketing Tips That Yield Donors appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General content marketing data database donation donations donors nonprofit nonprofit technology nonprofits npTech social media technology Content marketing is constantly transforming the information we produce and consume. Now more than ever it is being utilized to extend reach, bring in more traffic and produce leads for organizations.

3 Ways Community Foundations Can Become the Donor’s Choice

Connection Cafe

According to the latest statistics from the Urban Institute , donors gave over $350 billion in 2014, a five percent increase from 2013. Donors have more than 1.5 nonprofits to choose from. These questions aren’t all that different from the ones asked of nonprofits.

7 Online Donation Tools to Delight Your Donors [Updated]

NonProfit Hub

Online fundraising garners millions in charitable giving for the nonprofit industry every year, but with so many options, it can be difficult to find the right online donation tools for your organization. It’s free to set up a Razoo nonprofit profile!

8 Ways to Make Your Nonprofit Website Unwelcoming to Potential Donors

Connection Cafe

When someone visits your nonprofit’s website, it takes them just 5 seconds to: Learn your mission. Those 5 seconds are critical if you want to make a potential donor feel unwelcome. Got additional tips for making nonprofit websites more un welcoming?

15 Techniques Used by Top Nonprofits to Boost Donor Acquisition and Online Fundraising Results

Connection Cafe

Online fundraising has also proven to be an extremely effective donors acquisition vehicle. Let’s take a look at the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. 13) Give Donors Something Nice.

Five Words that Speak Volumes to Your Donors

Connection Cafe

There’s a trend at more and more nonprofits to not receipt donations. Some set a minimum amount threshold for this, others rely on the annual receipt or invite donors to go online and print their own receipt if they desire.

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The #1 Reason You Should Tell Your Event Donors You Like Them

Connection Cafe

This scenario happened to me again recently … with a nonprofit. This got me thinking about suppressions, which are tricky and often fraught with emotion and territorialism—much like junior high dating ( “don’t touch my donors!

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Donor Acquisition: The #1 Way to Acquire More Donors Online

Connection Cafe

Guest post by Madeline Turner - Madeline has a passion for writing and believes the nonprofit sector keeps humanity accountable by constantly reminding us that we’re all in this together. And donors are no different.

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Turning Event Donors into Annual Donors

Connection Cafe

How do I get more out of my event donors ? Nonprofits continue to ask this question, but it seems most have yet to figure out the answer. However, it also seems that most have yet to put a real strategy behind engaging event donors. Some add event donors to their newsletter list.

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6 Enewsletter Ideas to Help Retain Donors

NetWits

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Growing Your Donor Base.

Retaining Monthly Donors

Connection Cafe

Once you have sustaining or monthly givers, how does your nonprofit currently thank monthly donors? Stewardship Sustained Giving donor recognition Online Fundraising

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Growing your Members and Donors with the Power of Data

Connection Cafe

Both are founders and CEOs of consulting agencies that focus on how nonprofits can more effectively communicate with supporters to grow their members and donors.

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America’s Fundraising Playbook? [Hint: You’re probably not reaching today’s donors]

Connection Cafe

In this new study, researchers asked African-American, Asian, and Hispanic donors about their giving priorities, values, and habits. It revealed that the nonprofit playbook is not only due for an overhaul but probably ALREADY out of date!

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The One-Size-Fits-All Donor Model Is so Last Century

Connection Cafe

At bbcon 2015 , some of the top minds in the nonprofit industry came together to present Big Idea sessions. Embracing the growing importance of diversity—as well as the role of women as donors is essential in the 21 st century for philanthropy to reflect the values of a pluralistic society.

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The 5 Factors That Helps Predict Future Donors’ Giving

TechImpact

Have you and the decision makers at your nonprofit ever been sitting around a table trying to decide which demographic you should target during an upcoming donation campaign? Well, predicting your nonprofit’s fundraising potential is not a mystery. Previous giving to your nonprofits.

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Three Things Nonprofits Must Start Doing to Cultivate Supporters

Connection Cafe

Every nonprofit has a donor continuum—the journey they want their donors to take from that first gift (or even first enquiry) to becoming a committed donor and potentially even making a bequest to the organization. Are we doing the same thing to our donors?

5 Steps To Collecting Better Donor Data

TechImpact

Drilling down below surface level, beyond just the gross amount of donations your nonprofit received last year, will reveal a wealth of information that will help your nonprofit better analyze your donation situation. How does last year’s first time donor retention compare to last year?

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