The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. Before going on, let’s answer the question, “What does it mean to ‘steward’ a donor?” What is Stewarding?

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Donor Profit Participatory Relationship 177

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

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Tools Donor Fundraising Survey 91

NonProfit PRO

OCTOBER 13, 2022

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.

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Giving Learning Database Channel 252

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

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Social Media Donor Media Social 353

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Bloomerang

APRIL 6, 2021

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. This type of campaign uses a combination of various digital methods and/or direct mail. . Ready to learn more?

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Mail Channel Strategy Fundraising 66

Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Mail Gift Marketing Channel 52

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron LaMonica-Weier , Sr.

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Feeds San Antonio Donor America 88

The Fundraising Authority

DECEMBER 15, 2020

How are we going to shift our direct mail strategy to find more mid-level donors? Your donors (and prospective donors) will care about that mission. The best way to stay a viable, growing organization is to have donors who deeply care about and are committed to your non-profit. Tactics are important. Guess what?

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Donor Profit Fundraising Raise 258

NonProfit PRO

MAY 10, 2023

Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!

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Data Tools Fundraising Mail 209

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

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Donation Data Fundraising Analytics 239

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

NonProfit PRO

JANUARY 10, 2023

Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!

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Data Tools Fundraising Mail 230

Get Fully Funded

JANUARY 18, 2023

As we collectively take stock of what we’ve learned from the pandemic so far, we need to take a look at the ways parents and teachers evolved school fundraising to meet today’s needs. Ready to learn how to use these lessons from the pandemic to raise more for your school? We learned to make conscious efforts to keep up in other ways.

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Lesson Learning Tips Fundraising 98

NonProfit PRO

NOVEMBER 3, 2022

Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!

Data 222

Data Tools Fundraising Mail 222

NonProfit PRO

JANUARY 26, 2023

Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!

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Data Tools Fundraising Mail 204

Qgiv

APRIL 11, 2023

Reading donor signals is a key step in deciding who to invite to your events! At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. By continually learning as you go, you’ll be able to be more responsive.

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Donor Survey Social Media Database 104

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

NonProfit PRO

MARCH 7, 2023

Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!

Data 189

Data Tools Fundraising Mail 189

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Donor Strategy Retention Relationship 141

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Learn More!

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Fund Donor Strategy Search 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

The Fundraising Authority

DECEMBER 10, 2022

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. Sometimes this conversation happens in person or on the phone.

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Story Work Fundraising Storytelling 350

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

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Program Donor Tips Channel 121

Bloomerang

MAY 19, 2023

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. And, make it easy and compelling for donors to offer their information.

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Phone Donor Mail Charity 80

Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Statistics Online Fundraising Benchmark 225

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

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Retention Donor Gift Nonprofit 112

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.

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Retention Donor Gift Template 98

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Fundraising Mail Law Donation 336

NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. Donor Movement Across Channels. Growing Your Donor Base.

Offline 209

Offline Donor Online Giving 209

Qgiv

AUGUST 9, 2023

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. The Giving USA 2023 report revealed that giving by individuals dropped 6.4%

Relationship 52

Relationship Donor Gift Retention 52

Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Silent Generation donors value personal connections and traditional forms of communication. organizations** 11.8% organizations** 23.6%

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Generation Giving North America Method 241

The Fundraising Authority

JANUARY 15, 2021

Thank you letters have long been seen by many fundraisers as “gottados” – one of those things you just “gotta do” to get to the real work of fundraising, like writing newsletters and having lunches with major donors at great restaurants downtown. As I sat here this morning opening the mail, I came across your generous donation.

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Sample Profit Donor Children 169

The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. Prospecting mailing. October – E-mail fundraising letter. December – Housefile mailing.

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Calendar Develop Organization Fundraising 220

sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. But what exactly does the donor get out of the arrangement? as well as to the nonprofits receiving the funds?—additional

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Program Donor Giving Gift 105

Bloomerang

JUNE 9, 2022

As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. Who are your major donors?

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Donor Gift Database Relationship 108