How To Segment And Personalize Appeals To Raise More Money At End Of Year
Bloomerang
NOVEMBER 13, 2023
As in, “Will this REALLY raise me more money?” If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Step 1: Use actual names At the most basic level, start by using a donor’s first name in the email or letter.
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