Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

Bloomerang

DECEMBER 15, 2023

Today’s question comes from a nonprofit employee who wants advice on how to attract corporate matching gifts: Dear Charity Clairity, I have a question about how to attract corporate matching gifts. Matching gifts are truly the social benefit sector BOGO. Raise one gift, get the second gift free!

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Gift Practice Companies Benefit 97

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Thanks to generous supporters like you, we were able to move S. A perfect thank-you letter does both.

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Gift Donor Language Video 119

Neon CRM

MAY 16, 2024

Lapsed donors are a valuable group of supporters. Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. A well-written letter can inspire them to renew their support. Did it say, “Thanks for the gift!”

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Nonprofit Tech for Good

AUGUST 4, 2023

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. organizations** 23.6% organizations** 23.6%

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The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift.

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

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Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

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Qgiv

OCTOBER 15, 2021

He has worked in capital campaigns, major and planned giving (including charitable gift annuities) grant writing and donor research. New donors are found through special events, acquisition mailings, and online giving or peer-to-peer campaigns. I would argue differently. Strawhecker, Inc. And rightly so. Final Thoughts.

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Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). It could be as simple as “I thought you’d like to see what your support made possible.”

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Donor Giving Gift Photo 216

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Kindful

JUNE 3, 2021

Many nonprofits also believe corporations should support them to be good corporate citizens and give back to their community. The question isn’t why they should support you. The question is how does supporting you help them ? Be clear on your case for support and why they should support you (and not someone else).

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Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. Text, email, direct mail?

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Bloomerang

OCTOBER 13, 2021

Here’s a scenario showing how calling a donor can inspire them to make an end-of-year gift. . They mention how your gift helped a person or solved a problem. Later, you get their end-of-year appeal in the mail or in your inbox. You mean to make a gift, but you get distracted and put it off until later. Hi, [ their name ].

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EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Make sure you tell your supporters about it! Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Segment your audience.

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Qgiv

NOVEMBER 2, 2023

When you’re able to automate parts of your fundraising campaigns, like an email drip or text series campaign, you can ask donors for support automatically. This can save your organization countless hours on manual data entry, which can then go back into supporting your mission in other ways. Another perk is increased revenue.

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Work Fundraising Mail Integration 122

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. They support a network of 200 food banks and 60,000 food pantries and meal programs nationwide. Aaron LaMonica-Weier , Sr. They seek “an America where no one is hungry.”

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Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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Candid

NOVEMBER 14, 2023

I’ve seen first-hand how building in simple and inexpensive donor loyalty strategies makes a huge difference in year-end giving success and your nonprofits’ long-term sustainability. So, don’t wait for the year-end season of giving to be over to start prioritizing appreciation for donors’ gifts and inspiring their continued support.

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Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Your big heart and support means a lot! Your support matters!” “You

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Action Donor Tips Fundraising 130

Bloomerang

DECEMBER 16, 2021

Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically. We’re here to talk about 3 steps to closing over $10,000 gifts by December 31st. I’m here to support you. It is not too late to raise major gifts this year.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Bloomerang

MAY 15, 2023

It’s a powerful tool for managing and growing relationships with your supporters. The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Build Supporter Journeys A supporter journey is the series of interactions a supporter has with your organization.

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Qgiv

APRIL 15, 2024

Sustainability is one of the key concerns in the fundraising world, and it’s important for your nonprofit to identify ways to find additional funding so you can continue supporting your community for a long time. Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! What’s a legacy gift?

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Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field. For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services.

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Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Give these tips a try.

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Campaign Giving Tips Mail 98

Get Fully Funded

JUNE 11, 2023

If it’s already in process or in the mail, excellent work! Clean up your mailing list. A clean list , with the most current email and mailing addresses, will save you money and help you reach the right people fast. What difference will their money make? Don’t just mail or email a letter and hope to raise money.

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Template Fundraising Mail Nonprofit 97

Bloomerang

FEBRUARY 13, 2023

On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%. They are the foundation of sound stewardship which is genuinely acknowledging and thanking donors for their precious gifts of time and money. Photos typically catch more attention.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Different segments can be placed into different “donor journey” streams for more intensive cultivation. Once a gift has been made, this segment of donors gets placed in a customized stewardship engagement stream of emails.

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Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). a surgery) you need to raise unrestricted funds to support all of your work. Let’s dive into the poll data. 16% were sending 6-8 appeals.

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Candid

APRIL 6, 2023

This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network. Not only does it allow nonprofits to expand their donor base; it also enables them to engage with their existing supporters in a more personal and meaningful way.

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make.

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