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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. The formula.

Brain 245
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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

Money 279
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Four tips to make your annual report member-centric

Nimble AMS

Easily create a year in review summar y , donation letters, thank you messages, and more to help staff streamline your annual reporting process. Storytelling is also a powerful tool to engage your stakeholders, especially with compelling images and graphics. Contributed to your fundraising campaigns? . The state of membership.

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Storytelling Through Paid Advertising

NTEN

I'm going to start by telling a story about storytelling. It's an instance of advertising as storytelling and it's something many NPOs rarely consider. Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. By Nasser Asif, Director of Marketing and Media, See3 Communications.

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Engaging Your Ideal Donors and Boosting Your Fundraising Efforts: A Step-by-Step Guide

The Modern Nonprofit

conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results. These personas should include details about their demographics, interests, motivations, and giving preferences.

Guide 52
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Nonprofit Social Media Strategy: 7 Steps to Connect with Your Donors

Qgiv

Focus on storytelling. The most important part of any content strategy is honing your storytelling skills. Each social media post you create should go through a few rounds of reviews to ensure that you’re posting the best possible content! Every nonprofit has a story, but how do you tell yours? Keep branding consistent.

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How to Market on a Budget

NonProfit Hub

Also, check your analytics on each site to see which demographic groups interact with your content, then tailor the style and wording of your posts accordingly. . Marketing in the nonprofit sector tends to be more emotion-centered than the for-profit world, so storytelling is key. Free stuff.