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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. This is fine for identifying macro trends and user flows. This tool adds code to your site that connects IP addresses of traffic with a massive database of businesses.

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

Nonprofits collect and generate vast amounts of data, ranging from individual donors’ contact information to program outcomes, but they often struggle with organizing and utilizing the information effectively. This is why data warehouses can have such a significant impact on nonprofits. Monitor program impact. Set concrete guidelines.

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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Overlooking important trends. This will help you create personalized communications, which supporters prefer over generic messages. . Demographics . Overlooking important trends. TikTok: TikTok is popular among younger generations. Check out these common marketing hurdles to make sure you’re doing it effectively:

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Eldr : News for the 60+ generation.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Predictive Analytics: This is the practice of using trends from past data to anticipate future outcomes. Donor Demographics. 20 (a positive ROI!).