article thumbnail

Introducing Cloud for Good Campaign Services

Cloud 4 Good

Cloud for Good Campaign Services specialists work closely with our clients to facilitate one of the most critical revenue streams within their organizations: direct marketing. The two most common forms of direct marketing are direct mail and telemarketing. What is Direct Marketing?

Service 89
article thumbnail

Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Keywords facilitate the connection between your website and a prospective donor. They’ve also been qualified as having the financial or other demographic markers of a potential donor. Prioritize SEO. Learn more in this guide.

Fund 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

This includes an optimized website that’s mobile-friendly and easy to navigate, strategic use of search engine optimization (SEO) to increase visibility during times of high public interest, and an established monthly giving program to facilitate the transition from one-time to recurring donations.

Support 52
article thumbnail

Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52
article thumbnail

Embedding Purpose-Driven Communications into Email Marketing

sgEngage

For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. Merge tags (also known as personalization tags or personalization fields) allow you to insert data from your mailing list directly into your email campaigns.

article thumbnail

The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. What were the demographics of our year-end donors? Most of the communication at this point will happen online via e-mails, social media, and your website. Supplement your email and direct mail appeals with social media posts and website updates.

Guide 107
article thumbnail

The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). Donors should be able to turn their gift into a recurring payment with just the click of a button.

Process 82