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The sgENGAGE Podcast Episode 195: Fundraising vs. Raising Money

sgEngage

What’s the difference between fundraising and raising money? Many people may think of successful fundraising as simply getting donations, but that definition leaves out another important element: engaging smaller or future donors. Long-term impact on donor retention. Reducing donor’s remorse. “If

Podcast 92
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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Did you know that, on average, 88% of total nonprofit donations comes from just 12% of donors? This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. billion in 2022.

Gift 97
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Thinking About Donors as Customers

Bloomerang

Donor Cultivation. Are your donors also your customers? For many of us, the problem answering the question “Are your donors also your customers?” In sharp contrast, the very definition of “service” is to be other-centered. Sargeant maintains that “ Donors are fundraising’s customers. Customer Service.

Donor 90
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Five Fundraising Ideas for Nonprofits That Don’t Work (or Why You Aren’t Raising Enough Money)

Get Fully Funded

They’ve tried what they know to raise money, but it just isn’t working. It’s not easy to figure out what works in fundraising when you have little to no experience raising big bucks. The way you’re trying to raise money doesn’t work, no matter how hard you try. You started your nonprofit to make a difference, not to raise money.

Money 126
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Fundraiser vs. Friendraiser vs. Waste of Time

The Fundraising Authority

There’s a Role for Friendraisers, But… Don’t get me wrong… there is definitely a role for “friendraisers” at your non-profit. But… friendraisers still have a very definite fundraising purpose. Their goal is to be a lead-generation tool for your donor funnel.

Time 269
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Nonprofit Donor Retention 101: Always Do This

Bloomerang

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. It’s also the number one reason you’re raising less money than you could. Donors tell us this all the time, both with words and actions. People give.

Retention 107
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A New Nonprofit Donor Paradigm: Thoughtful And Passionate Gifts

Bloomerang

For years we’ve talked about donors from the perspective of moving them up a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. And I also prefer a new donor paradigm that doesn’t look at donors from top to bottom based simply on the size of their gift.

Gift 66