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Google Analytics and Benchmarks: HAWK

M+R

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. In past Benchmarks reports we sometimes included year-over-year comparisons for website data. We’ll wait. Ok, back with us?

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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Social SEO and the Rise of Alternative Search

Media Cause

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Is TikTok or Instagram a true search engine in comparison to Google? That’s Social SEO at work. The short answer is “no.”

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions. EveryAction.

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

I caught up with Laila TakehHead of Digital Engagement at Unicef to learn more about their “little bet” on pinboard. We’d been considering what place Pinterest could have in our digital engagement for a little while. This is true in the digital and communications teams too. Please tell us if you know of one!

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Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. The report isn’t about security, it’s a very, very broad comparison of the systems, with security as a very small component. More on that in a bit.

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