Wireframe Testing: Failing Informatively
NTEN
JULY 24, 2009
Our bounce rate is pretty darn high for folks who find our site through search: about 68%. New visitors also bounce at a high rate: about 67%. Our blog, which gives us the most traffic from search, has a bounce rate above 75%. Friend of NTEN Avinash Kaushik says that organizations should aim for a bounce rate under 50%.
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