Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2007

In the comments to a post , Jonny Goldstein, pointed me to the above video from SEIU in YouTube. We agreed You Tube should be used to showcase video when we decided to experiment with other forms of "emerging technology" like Digg, Flickr, etc. What were the goals? Editing was done by an outside contractor.

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See3

MARCH 27, 2008

You must be a credible member of the community sharing useful information and thoughtful comments before anyone will respond to your asks. Brian emphasized that social networking is not for every organization, and that you must consider your goals, strategies, tactics, and resources, not assuming the use of any particular tool.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Chris's key point is: A few good metrics in the context of social media goals and strategy are valuable to determine the ROI and continuous improvement of your social media plan. Measures of success - are your goals, plus the ???evidence??? Chris Brogan has also written about the Digg effect. Numbers Alone Are Meaningless.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2006

Results My campaign goal is $750 by December 31, 2006. and, if you linked and I don't have you on radar yet - leave me a comment). I'm summarizing some observations, comments, and advice. Your goal is $750. I'm sitting here in awe that you all have helped me raised $261 from 11 donors (Thurs.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear about letting the public comment back "publicly". The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. You don’t want to create an extra program or extra work, it has to support your existing marketing goals.

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Care2

JUNE 11, 2008

Examine any new online tool, find out what it’s good for, define your campaigning goals and then link them to your online tools, or simply don’t. Read blogs, get into social networks, register at Digg and then go sit in a corner and listen. To create a new comment, use the form below. So don’t listen to him.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2007

Fundraising with PledgeBank, however, creates a type of social contract -- the people pledging their money are doing so on the condition that a certain goal is met. This pledge was initiated in Edinburgh, and created a really interesting side conversation in the comments section. 3) Integrate other organizing tools.

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Care2

OCTOBER 20, 2007

YouTube , Google Maps , DIGG , TypePad , MySpace , Facebook , Plaxo, or Salesforce , then youve likely run across an API. Sam provided insights about Convios goals with their new Open initiative as well as about the current and potential impact of APIs on the nonprofit sector. To create a new comment, use the form below.

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Museum 2.0

APRIL 16, 2008

At some institutions, there has been friction when artists find out that their work will be judged or commented on publicly by visitors. Much of that friction arises from the fact that the judging/commenting features are added after the artist has already conceptualized and installed their work.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2008

s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon. ??? This means that we see a lot of value in commenting, linking, tagging, and the like; sometimes more so than just an empty visit to our site. a lot of our initial efforts weren???t

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 23, 2009

A personal challenge typically issued as statement like "if we make our goal, I'll do or donate xyz" can also energize your campaign. His page features a famous clip of Seinfeld's George Castanza shouting "I was in the pool, I was in the pool." People who donated enjoyed the opportunity for innuendo in the comments. Gary Vaynerchuk.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Session Learning Goals. It may also look at outcomes or reaching goals. How many people comment on posts? What is your post to comment ratio? I used some metrics and measurement techniques suggested by Avinash Kaushik to look at the commenting. Should we be spending our time or money on this social media strategy?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

To follow the Twitter stream or ask questions or make comments, use the #ROI hashtag. Traffic, comments, tweets and other means of engagement to record. Yet it is important to remember, that goals determine the ROI accounted for. With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. set audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2009

But it’s important to realize the differences between a short-term campaign (minimal upfront work, strong word of mouth, modest goals, and real-time virality through Twitter) and a longer one. We had one simple goal for people to accomplish on the donation site: donate. Set up Reddit, Digg, and other social news aggregators.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2008

In a post called " Linked In:You Tell Me " by Monica Hamburg that Chernyshoy points to illustrate the problem, there's a comment by none other than Rob Cottingham who is his witty style gives us the kind of scaling of intimacy: - Personal friend. Someone who was willing to Digg my blog post. Family member. Business friend.

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