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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Are your online campaigns raising or losing money?

Get Fully Funded

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

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49 Online Fundraising Ideas to Help You Raise More

Qgiv

Due to a lack of major upfront expenses, fundraising online is one of the most profitable ways to raise money for your organization. Instead, with online fundraising, you can be sure that most of the money you raise will go directly towards your mission. With virtual fundraising, it’s also much easier to expand your reach.

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How to Start a Fundraiser: 5 Steps to Start Raising Money for Your Cause

Qgiv

Are you raising money for a specific program in your organization? Do you need to raise money quickly for an emergency? Once you identify what you’re fundraising for, you can set a fundraising goal for how much money you want to raise. The first thing to consider when starting a fundraiser is what your goals are.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 4) Add to Mailing List. Create a special video from your executive director, staff, board members or even a beneficiary featuring a heartfelt thank you for donating and emphasizing one call-to-action. 3) Send to Social Media.

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.