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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. Amazon revolutionized the easy checkout process.

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How To Make A Back Channel Light Up Like Clark Griswald's House

Beth's Blog: How Nonprofits Can Use Social Media

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". Cliff Atkinson's new book, The Back Channel is a must read for anyone presenting at conferences or planning trainings in age of social media.

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Tips for Remote Presenting

Beth's Blog: How Nonprofits Can Use Social Media

There were some terrific questions and discussion. I’ve included some resources along with the slides here. I thought we could use the chat back channel but since there was only laptop in the room we needed another system for backchannel communication. In the past, I have presented remotely using skype audio and video.

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11 Group Text Messaging Best Practices for Nonprofits

Nonprofit Tech for Good

Get creative in integrating your text-to-subscribe keyword and short code pitch into photos, slide shows, or even your YouTube Channel banner. Your subscribers will be reading your text messages on their mobile phones, not their desktops or laptops. Simple text pitches aren’t enough to compel people to subscribe.

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Keynote from My Charity Connects Conference at NetChange Week

Beth's Blog: How Nonprofits Can Use Social Media

My slides are above and my reflections are below. The conference had fast and reliable wifi and many had their laptops opened and were tweeting before the conference started – so I encouraged using Twitter as a back channel. Her slides are available on the My Charity Connects slideshare account ). Audience Feedback.

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How Long Does It Take for 250 Super Connected Gnomedex Geeks to raise $2,500 for Cambodian kids?

Beth's Blog: How Nonprofits Can Use Social Media

My slides are here ). What I didn't see going on was the back channel (captured by Marshall K in Iterasi in a cool slide show ). Screencapture of photo by Brian Westbrook. 90 minutes! Today I presented at Gnomedex 8.0. (My Chris and Ponzi kicked it off by giving $100 on the stage.(THANK THANK YOU!). Photo by motogrrl.

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Bridge Conference: Social Media ROI: Mapping Metrics to Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Bridge Conference Slides View more presentations from kanter. If your most valuable customers do not depend on or trust social media as a communication medium, or if your organization is resistant to engagement in some channels, you will have to start smaller and slower. Bridge Conference Slides View more presentations from kanter.

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