Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Bloomerang

OCTOBER 16, 2023

Does thinking about meeting your year-end fundraising goal give you night sweats? What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Give them all the credit. Be personal—there’s no “Dear friend” allowed here. I want you to know the impact of your gift this year.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. What is multi-channel marketing?

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M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

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Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! By leaving a legacy gift to your nonprofit, your donors invest in your future and to continue supporting the work they cared about throughout their life.

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Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. In fact, 30% of annual giving happens in December , and about 10% of all annual donations come in the last three days of the year. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. So… what do you need to know to supercharge year-end giving at your non-profit? So… what do you need to know to supercharge year-end giving at your non-profit? Rule #4: Cultivate Year Round in Each of those Channels.

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Bloomerang

AUGUST 7, 2023

And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels. First time First-time donors are making their very first gift to your organization.

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The Fundraising Authority

DECEMBER 4, 2020

In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. Today, we’re going to look at a step-by-step plan for increasing year-end giving at your non-profit. This means that your year-end giving effort should have a theme, a look and feel, and its own mini-case for support.

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NetWits

JUNE 14, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Donor Movement Across Channels. Download Now!

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sgEngage

MARCH 8, 2022

Giving Days are time-sensitive fundraising events aimed at rallying communities to maximize engagement and donations to your institution and so much goes into running a successful one. Giving Days are growing in popularity, but they are also increasingly more engaging with the improvements in technology. As you can imagine, it was!

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Greater Giving

NOVEMBER 21, 2022

While major donors could give to your organization in a number of ways, one of the most useful but most overlooked is planned giving. In planned giving, a major donor arranges to give now, but the nonprofit receives the gift after death, usually after the donor’s passing. Let’s get started!

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Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. to submit tax-deductible gifts.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . One might argue, however, that the nonprofit is the party that benefits the most from these types of corporate giving programs?

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Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. There is still a lot of year-end giving to go around. 5 ways to get most out of the year-end giving season. It’s that time of year again.

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sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Saleforce Nonprofit

AUGUST 31, 2022

But, a digital-first mindset means much more than staying on top of the latest online giving tools. In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. Giving fundraisers a new tool is often met with desperate sighs.

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Thanking donors should be equally as important as asking for gifts. Let’s dive in!

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EveryAction

NOVEMBER 9, 2022

Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) This isn’t just a good idea at the end of the giving season!

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EveryAction

JANUARY 13, 2023

(It’s also important to note that this time period often sees high levels of mailed-in gifts, so while online giving is an important piece of the puzzle, there’s still more to come on the total cross-channel impact of the last week of the year.)

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Achieve

JANUARY 27, 2023

By setting up a recurring giving program, you’ll allow a sustainable stream of financial support to come flowing in. So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Leverage your CRM.

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Bloomerang

NOVEMBER 16, 2023

Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What channels did you use last year? What’s your breakdown at various giving levels? How can you break down all year-end giving? By segment?

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NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.

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Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Saleforce Nonprofit

AUGUST 31, 2022

But, a digital-first mindset means much more than staying on top of the latest online giving tools. In this blog, I’m going to bust some common myths about major giving to show how a digital-first mindset can benefit even the most analog of fundraising practices. Giving fundraisers a new tool is often met with desperate sighs.

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Gift Strategy Amazon Digital 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. This can be easily done at a low-cost through any domain registrar.

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Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. Giving Tuesday Campaigns & Ideas. 4 Giving Tuesday Campaign Ideas For Your Nonprofit.

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Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

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Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Text-to-give allows your donors to give through their phone bill, while text-to-donate takes your donors to a mobile donation form to complete their transactions.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Compelled to give? Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Appreciated? Entertained?

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