Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels.

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Here are three ways you can do this: Build long-term donor relationships. Let’s dive in!

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Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Nonprofits Source

MAY 6, 2024

Data is everywhere today—in our fundraising, marketing, and communication strategies, discussed in the industry publications we read, and requested in grant applications. Think of this as the foundation for your appreciation strategy. Lay a personalization foundation. Why is personalization important?

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Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

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Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help.

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The Fundraising Authority

NOVEMBER 28, 2020

In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. The only way to achieve that end is to stay on message… the message you have been communicating all year. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . or grow your online following, use these four strategies to combat digital fatigue and re-engage your supporters: . multichannel strategy. .

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Neon CRM

MAY 18, 2023

A diverse and holistic fundraising strategy is crucial to a nonprofit’s success. That’s why we’re starting with the basics and sharing nonprofit best practices that cover the most important elements of your fundraising strategy. Be sure to share impact stories, campaign progress, and program updates to keep your community in the know.

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sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

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Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

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DonorPerfect

SEPTEMBER 30, 2022

Meeting your supporters where they’re at and reaching them through multiple communications channels will help you reach your year-end fundraising potential. The post Your Year-End Fundraising Communications Plan appeared first on Nonprofit Technology & Fundraising Blogs.

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Network for Good

OCTOBER 14, 2020

Use these strategies to build a better year-end appeal in a condensed timeframe. Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give. 2) Broaden Your Appeal By Using Multiple Channels.

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Care2

APRIL 28, 2023

Email marketing is a reliable staple of most nonprofits’ outreach strategies. Compared to other messaging channels like social media and direct mail, email allows nonprofits to communicate directly with supporters and send messages in a matter of seconds.

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Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Is it easy to join your mailing list? If so, how?

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Neon CRM

JULY 27, 2023

Nonprofit communications plans are far more complex today than they ever were in the past. With a well-crafted, tech-driven communications plan, you can reach your audience, engage them, and achieve your goals. With a well-crafted, tech-driven communications plan, you can reach your audience, engage them, and achieve your goals.

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Achieve

FEBRUARY 11, 2022

and improve your current strategies. Acquiring new donors is always an important part of your growth strategy, but engaging the donors you do have and building relationships with them can lead to more value down the road. To help your nonprofit connect with these supporters, we’ll explore how to: Personalize your communications. .

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Neon CRM

JUNE 23, 2023

Six Impactful Membership Retention Strategies Many membership renewal best practices center on the things we know we should be doing. Many nonprofits end up focusing on quantity—like sending out mass emails that don’t speak to their individual members’ needs—instead of sending higher-quality personalized communications.

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DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Your digital strategy defines how you use online marketing.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Neon CRM

DECEMBER 14, 2023

With a good nonprofit content plan, you can focus on creating timely, effective content instead of scrambling to cook up last-minute communications that don’t move you toward your goals. Without a plan, that team would be left scrambling to figure out what content should be produced when and for which channel.

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Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

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EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. There are two main approaches to nonprofit marketing—inbound and outbound.

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Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. Communication is a foundational element of any successful nonprofit strategic plan. Use a multichannel strategy. Let’s dive in.

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Bloomerang

JULY 5, 2021

Yet too many nonprofits still don’t prioritize donor retention strategies. . Your loyalty program (aka “donor communications” or “donor relations” or “donor stewardship” program) is just one of many touchpoints that must be considered within the entirety of the consumer’s brand experience. Donors know only one organization.

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Connection Cafe

MARCH 26, 2021

Expanding your outreach strategy to attract new donors (and keep the interest of current ones) necessitates diversifying your marketing approach. Instead, you can support and build upon your current efforts with marketing on new channels. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . This is part three in a six-part series. 5 Ways to Organize.

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