New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
Both of them involved celebrities. And I couldn’t help think to myself, “oh, so all we need to do to raise funds for a great cause is get a celebrity? But, I looked at both case studies again, more deeply, and realized that both of them weren’t really about the celebrity at all. Getting Over Celebrities.
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