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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

And that is not necessarily a bad thing because of social media’s ability to increase reach and participation beyond a nonprofit’s loyal support base. Social media is powerful because it leverages social influence – people trust information from those within their networks.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 8) Embrace Cause Awareness and Giving Days.

Practice 339
professionals

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Social Networks to Replace Email? NOT!!!

Care2

Facebook’s COO Sheryl Sandberg fired up the death of email debate at the Nielsen’s Consumer 360 Conference Yesterday. She said only 11% of teens email daily and that they are using SMS (or Twitter) and social networks for communications. Yes, but on social networks like Twitter, the adoption rate is actually low.

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Top 5 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

Owned by Facebook, Instagram is the largest mobile social network in the United States. That simple upgrade could instantly increase Instagram’s relevance in your mobile and social fundraising plan. For cause awareness, Instagram is a highly engaged community. The predominant age group of users is 18–29.

Practice 268
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Upcoming Conference Roundup (February - March 2012)

Care2

With the new year in full swing, we're looking forward to all the great events that are coming up this year by refreshing our own 2012 Conferences calendar. Here you'll find a list of upcoming events that are sure to be buzzing with cause-minded folks. Social Media Strategies Summit Las Vegas, NV. Eric Rardin. Feb 18 - 19.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Network for Good. Appeal to the massive subconscious mind to help sell your cause. They have studied how to appeal to the massive subconscious mind, and there are some interesting and sometimes bizarre takeaways for those of us engaged in social good. Here are seven of the most surprising ways to sell your cause.

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2011 NTC Preview: Can Social Networks Create Social Capital?

NTEN

Online networks have transferred the tools of organizing and programmatic leadership from organizations and placed them into the hands of the citizen/member. Meanwhile, organizations typically approach social networks as a staff-driven, top-down push towards higher numbers of fans, friends, and followers.