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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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2 Email Templates to Soft Launch Your Nonprofit’s Fundraising Campaign

Nonprofit Tech for Good

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Email #1: Introduce the Campaign. Use language that creates a sense of exclusivity.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Whether with an email or a text message (or even a phone call!),

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Let’s imagine a familiar scenario: the end of your nonprofit organization’s current fundraising campaign is approaching. Let’s dive deeper into how data-informed decision-making can support your fundraising. And often, kids follow in their parents’ footsteps, with the children of donors more likely to support charitable causes.

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Don’t Assume Your Nonprofit Supporters Know These 7 Terms

Bloomerang

It’s confusing when you hear or see a word you don’t understand, and the same is true for your nonprofit supporters. To get you started, here are seven terms that your supporters may not immediately know. 1) Donation page Your donation page is a specific area on your website where a supporter can make a donation.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

The pandemic has drastically altered the ways nonprofits interact with their supporters. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base.

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4 ways your site should support year-end virtual fundraising

EveryAction

This means your website is one of your nonprofit’s most valuable tools for staying connected to your supporters and bringing in end-of-year donations. The tools that you use to engage supporters online should integrate with your website and, ideally, your database or constituent relationship management (CRM) platform.

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