Allegiance Group

MAY 1, 2024

But fret not – this is where our guide comes in. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights.

Campaign 52

Campaign Guide Fundraising Storytelling 52

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Neon CRM

AUGUST 18, 2023

That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? Here’s what it takes to create an effective, strategic end-of-year giving campaign. But where do you start? Give these tips a try.

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Campaign Giving Tips Mail 98

EveryAction

JULY 31, 2023

We recommend implementing a multi-channel engagement strategy that meets donors where they are. This may include some combination of email marketing, social media posting, direct mail, and your nonprofit’s website ! The post The complete year-end guide to maximizing matching gifts appeared first on EveryAction.

Gift 201

Gift Guide Calendar Philanthropy 201

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

Mail 52

Mail Integration Digital Strategy 52

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. They can target campaigns and improve donation requests. They also help tailor campaigns to specific donor segments. Targeted Fundraising Campaigns Also, AI can help optimize donation requests. They reach them through the best channels.

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Donation Data Fundraising Analytics 236

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. In this blog, we’ll explore how to build and optimize your peer-to-peer fundraising campaigns in order to achieve success. That way, all visitors to your website can easily find key information about your initiative.

Campaign 98

Campaign Fundraising Mail United States 98

The Fundraising Authority

NOVEMBER 28, 2020

In working with dozens of non-profit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: Rule #1: Make Sure Your Message is Consistent. communicate) through direct mail.

Fundraising 240

Fundraising Homeless Mail Hype 240

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

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Guide Giving Nonprofit Metrics 112

Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. Goal Setting as a Foundational Fundraising Basic Any fundraising campaign should start with realistic goal setting. Here are some best practices to start your email campaign.

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Guide Fundraising Mail Metrics 52

Bloomerang

JANUARY 3, 2022

After you’re done celebrating your wins, it’s time to evaluate the success of your end-of-year fundraising campaign. . Why you should evaluate your end-of-year fundraising campaign . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Key Messages .

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Evaluation Metrics Campaign Fundraising 113

Qgiv

APRIL 15, 2024

Market your program Legacy giving should be a well-communicated option throughout your organization’s marketing channels. Include information about legacy giving in newsletters, on your website, and in direct mail or email campaigns. To learn more about donor-advised funds, check out this guide!

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Guide Giving Gift Donor 52

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59

Raise Campaign Money Online 59

NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

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Campaign Fundraising Maryland Channel 253

Bloomerang

NOVEMBER 16, 2023

However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. So, is it worth it for your team to invest time and energy into a text fundraising campaign?

Mobile 58

Mobile Guide Giving Fundraising 58

Bloomerang

AUGUST 31, 2022

Most nonprofit professionals can relate to the idea of wearing many hats, some of which we don’t always feel super confident with, which is where a quick, no-nonsense guide to nonprofit storytelling can come in handy. If you need help developing your character, review Bloomerang’s guide to conducting nonprofit interviews !

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Storytelling Guide Structure Audience 115

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. What channels did you use last year? For direct mail, always think package, not letter. Why end-of-year fundraising? Where do you begin?

Free 88

Free Fundraising Mail Nonprofit 88

Connection Cafe

MARCH 26, 2021

However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. Instead, you can support and build upon your current efforts with marketing on new channels. To explain how this works, this article will discuss how direct mail can: Build Momentum. Show Gratitude. Reach New Audiences.

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Mail Support Channel Campaign 44

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. Rather than creating something completely different, use your brand values, personality, and key messages as a guide first, allowing donors to better understand and recognize you amid the crowded end-of-year fundraising space. Begin by looking backwards.

Communication 283

Communication Fundraising Test Hints 283

AccelEvents

JULY 6, 2021

The only difference is that each marketing stage might have a different lead capture goal, and instead of aligning the campaign to your brand goals, it will focus on the event goals. . To help, we’ve developed this concise guide to promoting your next online event: How to Plan Your Next In-Person or Hybrid Event.

Guide 95

Guide Virtual Registration Integration 95

OneCause

MARCH 14, 2023

At least two or three months prior to the event, invitations, social media campaigns, and other promotional material should be sent or scheduled. What marketing channels should we use? Also existing nonprofit mail channels, newsletters or PS in mailed donor communications or letters.

Marketing 52

Marketing Guide Fundraising Nonprofit 52

The Modern Nonprofit

APRIL 18, 2023

Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. How can you easily offer additional ways to give or open up more engagement channels? Some top ones that come to mind are recurring gifts to encourage long term engagements, peer-to-peer campaigns to turn donors into fundraisers, and direct mail to break through the digital clutter and stand out to donors.

Retention 86

Retention Donor Guide Rate 86

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels .

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Digital Marketing Donor Channel 75

Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. Appealing to younger donors. Revisiting corporate partnerships.

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Trend Campaign Fundraising Mobile 98

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 2) Learn how to run campaigns in-house.

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Test Facebook Charity Profit 325

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

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Mobile Digital Fundraising Advocacy 130

DNL OmniMedia

DECEMBER 15, 2020

It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. In this guide, we’re going to focus on one of those outlets in particular: email. Types of Nonprofit Email Marketing Campaigns. Types of Nonprofit Email Marketing Campaigns.

email 52

email Guide Marketing Online 52

Neon CRM

NOVEMBER 30, 2023

For example, let’s say you’re planning a storytelling campaign. If supporters find out that a story you featured in a campaign wasn’t actually about a real person the organization served, this could quickly erode trust. Add a story (or a quote from a story) to your email copy or mailed materials. goals acronym).

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Storytelling Guide Nonprofit Story 52

sgEngage

MARCH 29, 2021

When it comes to Facebook Fundraising, we wrote the ultimate guide ! However, for some organizations, their understanding ends there— occasionally, they receive a check from Facebook fundraising in the mail, but the specifics are more opaque. How to Raise Your Relationships with Facebook Fundraising Supporters.

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Facebook Guide Fundraising North America 98

Qgiv

JULY 6, 2022

Giving day campaigns are an increasingly popular online fundraising option for nonprofits everywhere. Giving days are virtual 24-hour fundraising campaigns that nonprofits can use to raise money and awareness for their missions. The first step in planning your giving day campaign is to pick a day for your 24-hour fundraiser.

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Hosting Giving Guide Kentucky 52

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 100

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept.

Guide 73

Guide Giving Campaign Social Media 73

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Campaign Effective Fundraising Nonprofit 98

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Check out this buyer’s guide.

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Gift Raise Guide Relationship 102

Network for Good

OCTOBER 14, 2020

1) Brand Your Year-End Campaign Consistently, from Start to Finish. When crafting your year-end campaign, make sure each piece adheres to the same color, font, and graphic style. Consistency between your direct mail, social media posts, and your donation page creates a cohesive message and reinforces your donor’s choice to give.

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Results Strategy Mail Mobile 98