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The complete year-end guide to maximizing matching gifts

EveryAction

One way to bring any organization’s end-of-year fundraising strategy to the next level is a matching gift strategy. Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. Maximize corporate philanthropy funding.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

Let’s imagine a familiar scenario: the end of your nonprofit organization’s current fundraising campaign is approaching. Let’s dive deeper into how data-informed decision-making can support your fundraising. And often, kids follow in their parents’ footsteps, with the children of donors more likely to support charitable causes.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

Whether virtual, in person, or hybrid, raffles are an effective way to raise money for your nonprofit (case in point—the $9,420,506 raffle organizers on Eventgroove have earned for their causes since November 2019). The truth is that the majority of an organization’s audience believes in the cause and wants to support it.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

The pandemic has drastically altered the ways nonprofits interact with their supporters. In fact, it is not uncommon for social media to play a minor part in a campaign rather than being a key player. Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base.

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Let Volunteers Shine (And Inspire Gifts) On GivingTuesday

Bloomerang

This GivingTuesday , no matter what your campaign or theme, you can’t go wrong spotlighting the stories of your volunteers. It shows everyone your cause is an investment that the broader community supports and champions. Meredith and her team did a brilliant job of testing the campaign.

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5 Ways to Use Crowdfunding to Rally Your #GivingTuesday Supporters

Nonprofit Tech for Good

#GivingTuesday invites donors, along with their family, friends, and colleagues to share about the causes they care about most as they switch their sights from holiday shopping to give back in a social and celebratory way. Pair the power of social media with a donor’s passion for your cause. Here’s what she recommends: #2.

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