article thumbnail

It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . Tip 2: Send online and offline appeals. According to direct mail expert Mal Warwick, the follow-up letter can boost your overall return by 15-25%. .

Tips 115
article thumbnail

The Ideal Year-End Fundraising Campaign Timeline

CauseVox

Even if you don’t follow a definitive fundraising calendar, it’s still vital to come up with a year-end fundraising plan—and stick to it. There are a number of ways you can tell your supporters “Thanks” on Thanksgiving, including: Social Media Email blast Direct mail. This is absolutely the time to let them know that you appreciate it.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Develop a communications calendar for October, November, and December for each segment of your donors with key dates for each touchpoint.

Guide 107
article thumbnail

Why Segmentation Is So Important in Email Marketing

NetWits

Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. E-mail Schedules & Strategies. direct mail, e-mail, telemarketing, etc.)

email 149
article thumbnail

7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

However, learning to properly market online and offline is an important opportunity for organizations. Did retargeted ads see more conversions than direct mail solicitors? Create a content calendar. A content calendar provides an in-depth look at your upcoming content, including when and where you will push it live.

article thumbnail

The State of Online Fundraising

NTEN

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. One could argue that offline might actually cannibalize online giving.

Online 90
article thumbnail

End-of-Year Campaign Planning: 6 Things to Get Done in September

Connection Cafe

Have you peeked at your calendar today? Analyze what’s worked offline that hasn’t been tried online. Setup time with your annual fund manager to review successful past direct mail campaigns. Is there an approach or topic that’s worked offline, but you haven’t tried online? Book planning meetings.