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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records. Invite questions.

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4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

If you’re a new organization without many resources or contacts, you may have more luck working first at the local level. Plan for when you’ll begin to contact volunteers, when you’ll reach out to the broader public, and when you want to accomplish your goal. Personalize your messages to every contact.

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Your Best Face Forward: How to Avoid the Most Common Non-Profit Website Mistakes

Byte Technology

Indeed, with the Internet now funneling so much information into our brains on a daily basis it’s easy to get lost in the cacophony of the web and the short attention spans it’s created. Is it easy for visitors to donate money online or contact your group for more information? Is your contact information easy to find?

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[ASK AN EXPERT] What Should A Donor Do When They Don’t Feel Adequately Engaged?

Bloomerang

This year they’ve sent me some expensive mailings, and a couple of appeals asking me via letter to renew my gift or consider increasing it to $7,500. You, because you’re human, are driven to want to light up the pleasure center of your brain with “feel good” shots of dopamine. That individual sent me an email. I don’t know what to do.

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Nonprofit Website Best Practices: 10 Ways to Make Your Investment Count

Neon CRM

Images are an important part of keeping online visitors on your website— 91% of consumers prefer visual content to written content, and the human brain processes images 60,000 times faster than text! Contact: Tells website visitors how to get in touch (typically with a contact form, office address, and mailing address).

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5 Have Fun, Do Good Letter Writing Ideas

Have Fun - Do Good

For inspiration, check out the book Good Mail Day: A Primer for Making Eye-Popping Postal Art , and its corresponding Good Mail Day Flickr group. Jennifer Lee has a wonderful post up on the Right Brain Business Plan blog about writing a letter to your future self as part of a creative goal setting ritual.

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