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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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The New War on Social Media Vanity Metrics

Care2

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Are people sharing your content with their friends and inspiring them to get involved with your organization? The data you should look at is: Are people taking action on your issues?

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Best Tips to Rock your Online Presence

Care2

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

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10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. Make sure you are tracking that data, and presenting it to staff at meetings. Spell it out.

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Nonprofits Take a Dive into Mobile Apps

Care2

Apps are central to mobile and, mobile web use is exploding, according to Allyson Kapin of Blogger-In-Chief for Care2's Frogloop and Partner at Rad Campaign. The app lets you record “adventures&# to track progress along a map with GPS. Does your organization have a mobile and app strategy?

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The Conversation Graph: The Social Life of A Blog Post

Beth's Blog: How Nonprofits Can Use Social Media

Our biggest challenge as bloggers was getting off the soap box and into a facilitation role. If you are reading many blogs and entering in many conversations, how to track where you've left comments? You type in the URL for the post and it shows me the stats and actual mentions. It is very easy to use.

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Comprehensive Guide To Year-End Giving

CauseVox

Craft a strong appeal by sourcing your content early. Engaging individual board members will help you to expand your potential reach by leveraging their personal and professional networks, and it could also provide you with some new content and stories. And make sure you track results on both ends.). Be specific. Campaign Page.

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