NetWits
NOVEMBER 29, 2011
Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended. How much the event raised that year. How much the event raised that year.
Connection Cafe
MAY 28, 2013
Guest post by Amy Bills , Blackbaud’s director of customer marketing. Get ready to hear some great insights from an experienced marketing pro that has a passion for serving the nonprofit community and Blackbaud customers. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. .
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Care2
MAY 18, 2012
Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. So what was the big picture "headline?" The full report is here. Channels covered included online, direct mail, telemarketing and canvassing.
NetWits
JANUARY 3, 2011
If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”.
Pamela Grow
JANUARY 13, 2021
In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.
Connection Cafe
FEBRUARY 5, 2018
The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. Key takeaways.
NetWits
NOVEMBER 5, 2010
Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content. The possibilities are endless.
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