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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

Guest post by Amy Bills , Blackbaud’s director of customer marketing. Get ready to hear some great insights from an experienced marketing pro that has a passion for serving the nonprofit community and Blackbaud customers. You want to get enough information to meet your objectives, but have minimal friction for donors.

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New Study: Donations Decline for Nonprofits

Care2

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 The full report is here.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis.

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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

Marketing Manager at Blackbaud – follow Clare @clareinatx. . If you’re in the business of encouraging donors to hand over dollars to support a mission, you likely get it. Acquisition Integrated Marketing fundraising ideas fundraising tips nonprofit marketing npEXPERTS' How do they consume information?

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5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Exceed Donor Expectations. Too often, they then watch as 60%, 70% or even 80% of those new donors fail to support them in year two. Fight for every donor. Focus on Impact.

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Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat. With a caveat.

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