NetWits

NOVEMBER 29, 2011

Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended. How much the event raised that year. How much the event raised that year.

email 230

email Raise Cancer Info 230

Connection Cafe

FEBRUARY 5, 2018

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. While overall fundraising increased by 10.2%, sustainer revenue grew by 20.4%. Email still works really well. With a caveat.

Time 33

Time Fundraising Benchmark Trend 33

Connection Cafe

MAY 28, 2013

Guest post by Amy Bills , Blackbaud’s director of customer marketing. Get ready to hear some great insights from an experienced marketing pro that has a passion for serving the nonprofit community and Blackbaud customers. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. .

Donation 53

Donation Donor Online Blackbaud 53

sgEngage

NOVEMBER 23, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for New Donors & Online Donors Posted by Steve MacLaughlin on November 23rd, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. That’s the power and importance of benchmarking.

District of Columbia 72

District of Columbia Trend Donor Blackbaud 72

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! 37% of respondents said that they respond using the charity’s website when they get a fundraising letter in the mail.

Mail 78

Mail Trend Offline Blackbaud 78