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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ increase in revenue.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. percent to 4.5

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Infographic: 2014 Nonprofit Email Benchmark Report

TechImpact

All of these questions are answered and more in the 2014 M+R Benchmarks Study. has been raised through email fundraising. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue. Image courtesy of M+R Benchmarks.

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Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money

Care2

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies' Email List Growth.

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Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%

Care2

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. in 2013 compared to 2012 (You can take a look at the review I did of their 2012 study). Which Sectors are Raising the Most? This just in!

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12 Must-Know Stats About Online Fundraising, Social Media, and Mobile Technology

Nonprofit Tech for Good

of all revenue raised in 2016. Source: 2016 Luminate Online Benchmark Report. Source: 2016 Donor Loyalty Study. Source: 2017 Benchmarks Study. 21% of peer-to-peer fundraising dollars raised are the result of a direct click-through on social media. Source: 2017 Benchmarks Study.

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Text donor love to boost your end-of-year giving

EveryAction

A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages. TechJury has reported that SMS open rates average 98%. In another study done with 50,000 donors at Food for the Poor , half received an extra thank-you at the beginning of the year.

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