Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study.

Facebook 76

Facebook Metrics Ratio Rate 76

3rd Sector Labs

APRIL 23, 2014

The purpose of this post is to share the results of an interesting survey from the beginning of the event, as well as the great attendee follow-up Q&A. We opened with a short audience survey about nonprofit data management. Would a data management plan like you suggest really improve those kinds of metrics?

Data 133

Data Management Rate Benchmark 133

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. In our latest survey, we decided to ask about technology staffing levels differently. This gives us (and you) a more comparable metric.

Ratio 85

Ratio Report Technology Roles 85

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”. I’d love to see a survey of nonprofit measurement practice that quantifies this.

Results 95

Results Data Charlotte Measure 95

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. And, it also includes measurement - not just qualitative information.

ROI 50

ROI Social Media Slides NTEN 50

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. This is the number you can use to compare the relative robustness of your messaging program with the results reported by the " eNonprofit Benchmarks Study " (or Convio's " Online Nonprofit Benchmarks Study " or MailChimp's " Email Marketing Benchmarks by Industry ", or.).

Rate 61

Rate Open Benchmark Mail 61

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008.

Online 90

Online Fundraising Offline Blackbaud 90

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

Stats 100

Stats Web Statistics NTEN 100

Tech Soup

APRIL 2, 2012

We’ll draw from recent experiences in setting up an active advisory group made up of NGO partners from all corners of the globe; our network-wide campaign to survey NGO technology trends in 24 languages; and, our own technology solution to communicating with these partners to deliver services in 37 countries. 3:30 p.m.

Conference 44

Conference Technology San Francisco Disaster 44

Connection Cafe

JULY 30, 2019

The Opportunity of Collaborative Benchmarking whitepaper from the Blackbaud Institute for Philanthropic Impact explores just that concept: How do we as a sector improve by collaboratively sharing our data? The whitepaper shows how to navigate these barriers by identifying common opportunities and examples of successful benchmarking.

Benchmark 28

Benchmark Collaboration Blackbaud Survey 28

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Here are 8 big trends that emerged from the nonprofits we surveyed: The average one-time online donation amount to a nonprofit was $68 in 2013. Key email metrics, including open rates and response rates, declined in 2013.

Benchmark 98

Benchmark Studies Report Advocacy 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

The only way to do that is to benchmark against your organization’s performance or peer organizations. Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. Once you set measurable goals, you’ve got make sure they are realistic.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. They define this process as "social media analytics.".

Social Media 99

Social Media Measure Strategy Media 99

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Its available for download here.

Social Media 34

Social Media Trend Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic?

Metrics 50

Metrics Web Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

NTEN

JUNE 18, 2009

Avoid excessive surveying or overly complicated spreadsheets. Keep an eye out for published studies from credible sources that provide acceptable benchmarks about efficiency or effectiveness of a particular technology. There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas.

Measure 76

Measure ROI Technology Metrics 76

Connection Cafe

DECEMBER 22, 2013

According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing. Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Donor retention rates are depressing.

Story 54

Story Nonprofit Social Media Content 54